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Training, seminars, webinars, classes and other educational opportunities for journalists, sales people, distributors and managers.

The reality of selling advertising

By Peter W. Wagner It’s time to get real if newspapers want to dominate the local market. The really big dollars will be found in our community newspapers and not our one-of-many-in-the-community websites.

 Print advertising provides a gerater return. Anyone can create a website in your market. All they need is a computer and …

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‘If someone has a selling personality, we can teach them the rest’

By Kevin Slimp “We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers.” While attending the Tennessee Press Association Convention recently, Jack Fishman, Morristown, said those words …

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Creating an online poll

by Kevin Slimp While meeting with publishers one-on-one at conventions, the conversations run the gamut of running a newspaper or newspaper group. Over the weekend, while at a newspaper association convention in Oregon, publishers arrived at our scheduled meetings with questions about structuring groups, designing pages and increasing revenue, among …

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Financial success depends on a strong newsroom.

By Peter W. Wagner Whenever the conversation turns to printed newspaper vs. digital publication my comment is always the same: The delivery platform isn’t as important as the information being delivered. In an age when almost any obscure fact can be found on the Internet, it is locally written content …

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