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Classroom

Training, seminars, webinars, classes and other educational opportunities for journalists, sales people, distributors and managers.

Distinguishing ourselves and building confidence and trust in a world of fake news and alternative facts

By Al Cross Last month’s column was a warning that the attack on journalism by certain actors on the public stage is having an effect on community newspapers, and that social media are driving readers to spend more time with national news than with local news. How can community papers …

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The ABCs of selling print advertising

Start with the letter E! By Peter W. Wagner Founder and publisher of The N’West Iowa REVIEW The challenge of selling newspaper, shopper and magazine ads can turn into an exasperating experience. There are moments when everything and everyone seems to be working against you. You hit the street early, …

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Are printed papers going the way of Sears and Macy’s?

There are commonalities and that could be a good thing Peter W, Wagner, Founder, The N’West Iowa REVIEW The March edition of FORTUNE magazine forecasts a difficult future for America’s department stores. From total sales of $230 billion in the 1990s. the figure dropped to $155 billion last year. “But …

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Is it fine to be finicky?

By Jim Stasiowski If I call you “a meticulous journalist,” will you smile or slug me? To me, “meticulous” means extremely careful, being certain each step is researched and considered thoroughly. Meticulous reporters and editors deserve raises. The Webster’s New World College Dictionary, Fifth Edition, recognized by the Associated Press …

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Best practices for public notice

The newspaper industry has had a lot of success protecting public notice in the state legislatures, but collectively we’re on the defensive. Our opponents are more motivated than ever and increasingly sophisticated in their arguments. Every newspaper must play a role in this fight. This session will focus on the …

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