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Classroom

Training, seminars, webinars, classes and other educational opportunities for journalists, sales people, distributors and managers.

Integrating Snapchat and Instagram in your newsroom

With platforms like Snapchat and Instagram growing explosively, but offering little or no referrer traffic back to a site, how should newsrooms approach them? GateHouse editors are using these tools to connect with audiences, and we’ll walk through several examples of what works and what doesn’t. Registration deadline: Monday, November …

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Learning from really smart people

Interviews with experts yield valuable information By Kevin Slimp I live a charmed life. Last week, I spent four days with nine of the top newspaper experts in the business, along with journalists from 22 states at The Newspaper Institute in Knoxville, Tenn. When attendees get home, they often write …

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Prospecting that pays

This session provides a proven prospecting methodology that not only creates sales opportunities, but is also easily implemented and enjoyable. It will provide guidance on proactively preparing a sales strategy each month and determining your individual “magic prospecting number” to achieve your goals and give yourself a raise. You will …

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Shooting, editing video on your phone

Here’s the best tip I learned from David Guzman’s video seminar at the Nevada Press Association convention: Your Apple earpods, which came with the iPhone and have a built-in microphone on the right-hand wire, function as a microphone when you’re shooting video. It’s rather obvious, but I never thought about …

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Tools for live reporting

Live coverage is the latest mobile and social trend to help journalists reach new audiences. Sports journalists can connect with fans via live, play-by-play broadcasts on internet radio. Reporters can enhance their storytelling on Facebook Live with a solid list of “best practices” and tools like Mevo and SnapChat’s My …

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Revamping high school sports coverage

While game stories are important, adding new features and better coordination to your overall prep coverage plan can help maximize your resources. In this session, we’ll discuss devising a weekly schedule and implementing alternate story formats. We’ll also offer strategies on how to beef up sections with a limited staff. …

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Strategies to increase reader engagement

Are you wondering how to make your coverage more successful in ways that will grow audience and engagement? In this session, Liz Worthington, content strategy program manager for the American Press Institute, will highlight research from 50-plus publishers across the country that have made strategic decisions to cover content differently. …

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