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Advertising services offered through Nevada Press Association.

Finding dollars beyond the obituaries.

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …

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Political advertising — the $11 billion opportunity

Start early and simplify. I listened to John Kimball, of The Kimball Group, describe the $11 billion in political advertising to be spent this year and his advice for how newspapers can grow their share. While presidential politics is gathering all the ink right now, 75 percent of that money …

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