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Advertising services offered through Nevada Press Association.

‘If someone has a selling personality, we can teach them the rest’

By Kevin Slimp “We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers.” While attending the Tennessee Press Association Convention recently, Jack Fishman, Morristown, said those words …

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Advertising marijuana in Nevada

(Updated with additional information on the emergency regulations adopted this week. A second update adds a warning about mailing permits.) Recreational marijuana is set to go on sale legally in Nevada on Saturday, which means we can also expect more advertising for dispensaries. How much, though, remains to be seen. …

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Finding dollars beyond the obituaries.

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …

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Political advertising — the $11 billion opportunity

Start early and simplify. I listened to John Kimball, of The Kimball Group, describe the $11 billion in political advertising to be spent this year and his advice for how newspapers can grow their share. While presidential politics is gathering all the ink right now, 75 percent of that money …

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