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Advertising services offered through Nevada Press Association.

The reality of selling advertising

By Peter W. Wagner It’s time to get real if newspapers want to dominate the local market. The really big dollars will be found in our community newspapers and not our one-of-many-in-the-community websites.

 Print advertising provides a gerater return. Anyone can create a website in your market. All they need is a computer and …

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‘If someone has a selling personality, we can teach them the rest’

By Kevin Slimp “We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers.” While attending the Tennessee Press Association Convention recently, Jack Fishman, Morristown, said those words …

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Advertising marijuana in Nevada

(Updated with additional information on the emergency regulations adopted this week. A second update adds a warning about mailing permits.) Recreational marijuana is set to go on sale legally in Nevada on Saturday, which means we can also expect more advertising for dispensaries. How much, though, remains to be seen. …

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Finding dollars beyond the obituaries.

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …

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