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Get the facts on public notices

By Richard Karpel In a recent article in Columbia Journalism Review, Liena Zagare and Ben Smith argue that local governments should move public notice and other civic advertising from newspapers to local-news websites like their own BKLYNER. To buttress their case, they claim that a newspaper in their borough, the …

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Finding dollars beyond the obituaries.

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …

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Best practices for public notice

The newspaper industry has had a lot of success protecting public notice in the state legislatures, but collectively we’re on the defensive. Our opponents are more motivated than ever and increasingly sophisticated in their arguments. Every newspaper must play a role in this fight. This session will focus on the …

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How to play up your public notices

The Georgetown, Ky., News-Graphic has important, well-read content nobody else has — its local public notices. So, why not draw as much attention as possible to what otherwise may seem like dull, government-required boilerplate? Take a look: “Under our state law,” notes Kentucky Press Association director David Thompson, “the newspaper …

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‘Thinking About Health’ columns

Funded with support of a grant from The Commonwealth Fund, a biweekly health care article is provided to Nevada Press Associaition member newspapers at no cost through the Nebraska Press Association Foundation. The goal is to provide unbiased, factual stories that readers can use, to help communities address important health …

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