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The reality of selling advertising

By Peter W. Wagner It’s time to get real if newspapers want to dominate the local market. The really big dollars will be found in our community newspapers and not our one-of-many-in-the-community websites.

 Print advertising provides a gerater return. Anyone can create a website in your market. All they need is a computer and …

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‘If someone has a selling personality, we can teach them the rest’

By Kevin Slimp “We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers.” While attending the Tennessee Press Association Convention recently, Jack Fishman, Morristown, said those words …

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