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by Peter Wagner I admit I get confused when the conversation turns to the loss of “classified” advertising. Are we talking about those small 30- to 50-word reader ads, or the more serious classified display? If the discussion is how to resurrect the small reader ads — advertising an apartment …

By Barry Smith Much has been written about the colorful and controversial character named Christopher (Kit) Carson — studious biographies, every history book about the West, plenty of newspaper articles and whole series of lurid dime novels. But the first time his name appeared in print was a public notice. …

Listen in for the Nevada Press podcast, where Barry Smith talks — briefly, thank goodness — about stories from the newspapers around the state and issues involving journalism and media. Available now on TuneIn, which means you can request it by asking Alexa on your Amazon devices. You can subscribe …

A Kansas publisher emailed me last month seeking information on how to respond to businesses who say they’ve “placed their sale or event on Facebook so they don’t need a newspaper ad.” The businesses think, the publisher said, that “the Facebook posting is essentially free and generates at least some …

By Peter W. Wagner It’s time to get real if newspapers want to dominate the local market. The really big dollars will be found in our community newspapers and not our one-of-many-in-the-community websites.

 Print advertising provides a gerater return. Anyone can create a website in your market. All they need is a computer and …

By Kevin Slimp “We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers.” While attending the Tennessee Press Association Convention recently, Jack Fishman, Morristown, said those words …

Every once in awhile, we like to remind readers of the glaring difference between general-circulation newspapers and government websites. Below is a piece from Public Notice Research Center that re-emphasizes the point: Just because information is available on government sites doesn’t mean anybody looks at it. In 2014, then-Indiana Governor Mike …

(Updated with additional information on the emergency regulations adopted this week. A second update adds a warning about mailing permits.) Recreational marijuana is set to go on sale legally in Nevada on Saturday, which means we can also expect more advertising for dispensaries. How much, though, remains to be seen. …

By Richard Karpel In a recent article in Columbia Journalism Review, Liena Zagare and Ben Smith argue that local governments should move public notice and other civic advertising from newspapers to local-news websites like their own BKLYNER. To buttress their case, they claim that a newspaper in their borough, the …

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …