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The reality of selling advertising

By Peter W. Wagner It’s time to get real if newspapers want to dominate the local market. The really big dollars will be found in our community newspapers and not our one-of-many-in-the-community websites.

 Print advertising provides a gerater return. Anyone can create a website in your market. All they need is a computer and …

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‘If someone has a selling personality, we can teach them the rest’

By Kevin Slimp “We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers.” While attending the Tennessee Press Association Convention recently, Jack Fishman, Morristown, said those words …

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Budget notices on government website leave Indiana citizens in the dark

Every once in awhile, we like to remind readers of the glaring difference between general-circulation newspapers and government websites. Below is a piece from Public Notice Research Center that re-emphasizes the point: Just because information is available on government sites doesn’t mean anybody looks at it. In 2014, then-Indiana Governor Mike …

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Advertising marijuana in Nevada

(Updated with additional information on the emergency regulations adopted this week. A second update adds a warning about mailing permits.) Recreational marijuana is set to go on sale legally in Nevada on Saturday, which means we can also expect more advertising for dispensaries. How much, though, remains to be seen. …

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Get the facts on public notices

By Richard Karpel In a recent article in Columbia Journalism Review, Liena Zagare and Ben Smith argue that local governments should move public notice and other civic advertising from newspapers to local-news websites like their own BKLYNER. To buttress their case, they claim that a newspaper in their borough, the …

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Finding dollars beyond the obituaries.

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …

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Best practices for public notice

The newspaper industry has had a lot of success protecting public notice in the state legislatures, but collectively we’re on the defensive. Our opponents are more motivated than ever and increasingly sophisticated in their arguments. Every newspaper must play a role in this fight. This session will focus on the …

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How to play up your public notices

The Georgetown, Ky., News-Graphic has important, well-read content nobody else has — its local public notices. So, why not draw as much attention as possible to what otherwise may seem like dull, government-required boilerplate? Take a look: “Under our state law,” notes Kentucky Press Association director David Thompson, “the newspaper …

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