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Classroom

Training, seminars, webinars, classes and other educational opportunities for journalists, sales people, distributors and managers.

Questions … and, of course, answers

By Kevin Slimp Convention season has been a lot of fun for me this year. I just returned from visits with associations across the Midwest U.S. and Western Canada and there is a definite intensity brewing among community newspaper publishers. There were more publishers wanting a private moment to discuss …

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Finding dollars beyond the obituaries.

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …

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Distinguishing ourselves and building confidence and trust in a world of fake news and alternative facts

By Al Cross Last month’s column was a warning that the attack on journalism by certain actors on the public stage is having an effect on community newspapers, and that social media are driving readers to spend more time with national news than with local news. How can community papers …

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The ABCs of selling print advertising

Start with the letter E! By Peter W. Wagner Founder and publisher of The N’West Iowa REVIEW The challenge of selling newspaper, shopper and magazine ads can turn into an exasperating experience. There are moments when everything and everyone seems to be working against you. You hit the street early, …

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Are printed papers going the way of Sears and Macy’s?

There are commonalities and that could be a good thing Peter W, Wagner, Founder, The N’West Iowa REVIEW The March edition of FORTUNE magazine forecasts a difficult future for America’s department stores. From total sales of $230 billion in the 1990s. the figure dropped to $155 billion last year. “But …

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Is it fine to be finicky?

By Jim Stasiowski If I call you “a meticulous journalist,” will you smile or slug me? To me, “meticulous” means extremely careful, being certain each step is researched and considered thoroughly. Meticulous reporters and editors deserve raises. The Webster’s New World College Dictionary, Fifth Edition, recognized by the Associated Press …

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