Classroom

Training, seminars, webinars, classes and other educational opportunities for journalists, sales people, distributors and managers.

Creating an online poll

by Kevin Slimp While meeting with publishers one-on-one at conventions, the conversations run the gamut of running a newspaper or newspaper group. Over the weekend, while at a newspaper association convention in Oregon, publishers arrived at our scheduled meetings with questions about structuring groups, designing pages and increasing revenue, among …

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Financial success depends on a strong newsroom.

By Peter W. Wagner Whenever the conversation turns to printed newspaper vs. digital publication my comment is always the same: The delivery platform isn’t as important as the information being delivered. In an age when almost any obscure fact can be found on the Internet, it is locally written content …

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Finding dollars beyond the obituaries.

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …

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