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For members of the Nevada Press Association.

How to judge Nevada’s newspaper and magazine contests

If you’ve volunteered to judge this year’s Nevada Press Association contest, here are detailed instructions. If you have questions, write to nevadapress@att.net or call us at 775-885-0866. Assign a 1st, 2nd and 3rd place winner for each category* along with comments for each selection. You may also add comments about …

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Finding dollars beyond the obituaries.

By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …

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Distinguishing ourselves and building confidence and trust in a world of fake news and alternative facts

By Al Cross Last month’s column was a warning that the attack on journalism by certain actors on the public stage is having an effect on community newspapers, and that social media are driving readers to spend more time with national news than with local news. How can community papers …

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The ABCs of selling print advertising

Start with the letter E! By Peter W. Wagner Founder and publisher of The N’West Iowa REVIEW The challenge of selling newspaper, shopper and magazine ads can turn into an exasperating experience. There are moments when everything and everyone seems to be working against you. You hit the street early, …

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2017 convention coming to Carson City

The Nevada Press Association’s annual convention will be Sept. 29-30 in Carson City. Plan to join us on Friday, Sept. 29, for a reception at the historic Rinckel Mansion, home of the NPA (as well as offices of the capital bureaus of the Las Vegas Review-Journal, Associated Press and Nevada …

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Are printed papers going the way of Sears and Macy’s?

There are commonalities and that could be a good thing Peter W, Wagner, Founder, The N’West Iowa REVIEW The March edition of FORTUNE magazine forecasts a difficult future for America’s department stores. From total sales of $230 billion in the 1990s. the figure dropped to $155 billion last year. “But …

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