by Kevin Slimp While meeting with publishers one-on-one at conventions, the conversations run the gamut of running a newspaper or newspaper group. Over the weekend, while at a newspaper association convention in Oregon, publishers arrived at our scheduled meetings with questions about structuring groups, designing pages and increasing revenue, among …
Read More »Just one more phone call
by Jim Stasiowski A recent enjoyable email exchange with a reporter I once supervised included this from him: “OK, maybe we don’t miss the inevitable entreaties to ‘make just one more phone call,’ but we do miss most everything else you brought to the newsroom.” I do especially value the …
Read More »Financial success depends on a strong newsroom.
By Peter W. Wagner Whenever the conversation turns to printed newspaper vs. digital publication my comment is always the same: The delivery platform isn’t as important as the information being delivered. In an age when almost any obscure fact can be found on the Internet, it is locally written content …
Read More »Questions … and, of course, answers
By Kevin Slimp Convention season has been a lot of fun for me this year. I just returned from visits with associations across the Midwest U.S. and Western Canada and there is a definite intensity brewing among community newspaper publishers. There were more publishers wanting a private moment to discuss …
Read More »How to judge Nevada’s newspaper and magazine contests
If you’ve volunteered to judge this year’s Nevada Press Association contest, here are detailed instructions. If you have questions, write to nevadapress@att.net or call us at 775-885-0866. Assign a 1st, 2nd and 3rd place winner for each category* along with comments for each selection. You may also add comments about …
Read More »Finding dollars beyond the obituaries.
By Peter Wagner Newspapers can generate additional exceptional advertising revenue with a special section estate and funeral planning guide. When we first started considering such a section we wrongly gave it the working title “Death and Dying”. While that title clearly defined the purpose and direction of the project, we quickly realized the …
Read More »What can writers learn from golf?
By Jim Stasiowski Boredom alert: Much of this column is about two activities that some people (mostly intellectual snobs) have little or no interest in: golf and television. If you’re a journalist, however, I already have enticed you into reading more because you’re curious about how I am going to …
Read More »Distinguishing ourselves and building confidence and trust in a world of fake news and alternative facts
By Al Cross Last month’s column was a warning that the attack on journalism by certain actors on the public stage is having an effect on community newspapers, and that social media are driving readers to spend more time with national news than with local news. How can community papers …
Read More »The ABCs of selling print advertising
Start with the letter E! By Peter W. Wagner Founder and publisher of The N’West Iowa REVIEW The challenge of selling newspaper, shopper and magazine ads can turn into an exasperating experience. There are moments when everything and everyone seems to be working against you. You hit the street early, …
Read More »2017 convention coming to Carson City
The Nevada Press Association’s annual convention will be Sept. 29-30 in Carson City. Plan to join us on Friday, Sept. 29, for a reception at the historic Rinckel Mansion, home of the NPA (as well as offices of the capital bureaus of the Las Vegas Review-Journal, Associated Press and Nevada …
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