No-Stigma Nevada: When General Practitioners Pass Out the Prozac. By Kim Palchikoff Most patients don’t choose their primary care physician based on their doctor’s knowledge of mental health. Usually they ask whether the physician is taking new patients and accepts their insurance. But for Nevada, a state with a notoriously severe …
Read More »Mental Health Column #8
It’s all about the cash: Modern Psychiatry in Nevada No-Stigma Nevada by Kim Palchikoff Las Vegas is known around the world for a lot of things— blackjack, booze, bikini-clad pool parties. And cash. Lots and lots of cash. And there are doctors in town — psychiatrists, to be specific — who will …
Read More »Public Notice 101
Generally, a public notice (also called a legal ad) is placed with the classified section of a newspaper in the county of jurisdiction where the court action is taking place. Public notices in Nevada can be published only in newspapers that are qualified by state statute to run notices. Here …
Read More »Mental Health Column #7
No Stigma Nevada: A column about Nevada’s mental health. My Dog, My Life -By Kim Palchikoff I’m one of those people who takes a dog just about everywhere. I hope you’re OK with that. But maybe when you see us coming, you are annoyed if not downright angry. …
Read More »Print advertising salespeople need to tell their story
By Peter Wagner Many of today’s print advertising salespeople aren’t selling. They’re not getting face-to-face with potential customers and they are not “telling their story.” Too many print advertising professionals are simply getting by, slowing losing their customer base, soliciting new and repeat advertising by email. You and I know …
Read More »Mental Health Column #6
No Stigma Nevada The fear of living with mental illness — a pre-existing condition By Kim Palchikoff President Trump is out to get me, and I’m scared to death. I have a mental illness. I live with bipolar disorder — mood swings that come and go as I struggle to …
Read More »Free delivery: Yes, we started that
By Peter Wagner Have you noticed that all the really successful online retailers offer free delivery? Amazon sets the bar high with Amazon Prime two-day delivery of everything from A to Z. Their product inventory includes everything from a difficult-to-find book to necessary groceries for dinner that night. Target has purchased …
Read More »Existing on small ads is not new
By Peter Wagner Smaller ads sold mostly to locally-owned businesses are a part of a community paper’s DNA. There weren’t any supermarkets, department stores or automobile dealerships when the majority of midwestern newspapers began publishing at the turn of the last century. I have a framed copy of the Jan. …
Read More »Now what’s up with marijuana advertising?
With the action last week by Attorney General Jeff Sessions, rescinding a memo from the Obama administration that had made federal prosecution of marijuana a low priority in states where recreational or medical use had become legal, the uncertainty of advertising again became an issue. We have described the situation …
Read More »How members can sell into NPA networks
Here’s a brief video showing how Nevada Press Association member newspapers can sell into the NPA ad networks and make money for their own publications.
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