Nevada Press Association The best in Nevada journalism since 1924
Through the Nevada Press Association’s 2×2 Display Ad Network, you can place one easy order that puts your 2-column by 2-inch display ad in the 16 largest and most significant newspapers in the state for the low price of $690. It’s affordable, effective and easy. Or if you’re interested in …
Read More »Advertise with us
Nevada Press Association can help you advertise We can help you advertise your products or services in Nevada newspapers through statewide classifieds or display ads. Or choose the region that suits you best. Let’s get started. Classified advertising The NVCAN network is for classified advertising — the text-only ads that …
Read More »Will online sales spell the end of community?
By Peter W. Wagner There’s a small women’s clothing boutique in our town whose owner claims to have 2,400 Facebook followers. It’s a claim that begs the question, how does a small-town boutique attract almost 25 hundred followers? In larger markets most of the specialty stores have professional agencies regularly …
Read More »A great promotion for winter — or any season
By Peter W. Wagner “All Roads Lead to” is an easy-to-produce alternative to the traditional progress sections many newspapers publish sometime during the year. But the traditional large, all-inclusive progress sections of the past can often be difficult to produce. The huge size of the finished piece can quickly consume …
Read More »Big Promotions vs. Little Promotions
With so many of Main Street’s retail stores closing — and the loss of their weekly retail ads — newspapers and shoppers need to find new ways to promote and sell advertising. One way is to produce profitable, multi-market special sections that attract the attention of a wide band of …
Read More »Towns often shrivel up when the local paper closes
High School student Johnny Jenkins, the local jeweler’s son, hit two bases-loaded home runs during the school’s baseball game last Friday. But most of the locals won’t know about Jenkins’ batting proficiency until the paper comes out next Wednesday. The community appreciates the local team, but few actually attend the …
Read More »New revenue resource available to NPA members
The Newspaper Association Managers’ Relevance Project has released its extensive Revenue Resource 2020 to assist newspapers in aiding businesses of all sorts during the problematic pandemic. “Our goal is to keep expanding this new resource,” said Steve Nixon, NAM president. “We appreciate our associations’ support of The Relevance Project and …
Read More »Newspaper reps need to offer customers more assistance
By Peter W. Wagner Few customers would enter a bakery to buy a cake and expect to make the batter yourself. Nor would they schedule repair work on their car and assume they’d have to provide all the parts. Selling newspaper and shopper advertising is more difficult today than it …
Read More »Time to try a ‘StayCation’ section
by Peter W. Wagner With COVID-19 pressing many families to cancel distant summer vacations, it’s a good time to consider publishing one or more “StayCation” sections. Our Iowa Information team produced a four-week series of “StayCation” sections in 2011 when America’s high gas prices also kept families close to home. …
Read More »Everything little is big today
by Peter W. Wagner When my wife, Connie, and I founded our first publication, The Golden Shopper, we were still in the first year of our marriage. It was October 3, 1962. Our little town of Sibley had less than 2,500 population and we only printed 3,000 copies each week. The …
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