By Jim Pumarlo Editors often raise red flags – or at least hesitate – at requests for business news, and often for good reason. A store seeks a story for its grand opening – three months after the doors have opened. A request for a restaurant review, though maybe a …
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By Jim Pumarlo Here’s a periodic action item for every newspaper: The exercise can be quite revealing in evaluating how you are connecting with various audiences. It is even more important in today’s fractured media landscape and as everyday interaction can still be challenging in the aftermath of the pandemic. …
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By Jim Pumarlo Surviving in today’s fractured media landscape depends on your ability to identify, collect and deliver the relevant community news. That job becomes more challenging if readers become frustrated in their attempts to connect with reporters. The normal channels of communication took a serious hit during COVID-19 as …
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By Jim Pumarlo My formula for shaping newspaper content is straightforward: Present a blend of stories that people like to read and stories they should read. Under the “should read” category, consider me an advocate of vibrant coverage of local government. Another basic element to writing any story, whether hard …
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Call for Entries for the Nevada Press Foundation Awards of Excellence is now open. Click HERE for rules, how to enter, and changes to this year’s competition.
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Last weekend in Las Vegas, five new members and one existing member of the Nevada Newspaper Hall of Fame were officially inducted into the group, which already includes two former Nevada governors, the first woman to report on the Nevada Legislature, Hank Greenspun and Mark Twain. The proceedings were emceed …
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By Jim Pumarlo Election Day is only weeks away. The hyper partisanship of races at all levels – from local to state to federal – demands that editors pay extra attention to press releases and letters to the editor. The editing and delete buttons on your keyboard are likely to …
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The late Jeff German will be inducted into the Nevada Newspaper Hall of Fame at the Nevada Press Foundation Annual Convention next weekend. The Foundation’s Board of Trustees this week approved his early entry into the august group of Nevada journalists, which includes figures like Mark Twain, Nellie Mighels Davis, Hank …
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The popular “How We Got the Story” panels will return to this year’s annual Nevada Press Foundation convention, which is scheduled next month at the Westgate Las Vegas Resort and Casino. The discussions will be held from 2pm to 5:30pm on Saturday, Sept. 24, immediately following the annual Hall of …
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By Jim Pumarlo Are you looking for a project that can energize your news staffs, generate new advertising revenue and underscore the value of a local newspaper to potential new subscribers? Mark Oct. 28: National First Responders Day. Full disclosure on two fronts. First, highlighting the accomplishments of first responders …
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