Classroom

By Kevin Slimp I remember the first time I spoke in Chattanooga, Tenn. It was 1994 and I had just developed a new way to create and transmit newspaper ads. Preparing to speak from the stage at the Chattanooga Choo-Choo Hotel, I looked over the audience of 150 or so publishers …

Here are the Powerpoint presentation and an mp4 audio of Richard Karpel’s session held on Nov. 16 for Nevada Press Association members. It covers the basics of public notice, plus a dozen suggestions you can put to use at your newspaper starting today.

By Al Cross A year ago this month, Donald J. Trump surprised most of the world and probably himself by winning the presidential election. He couldn’t have done it without rural America. The numbers in the exit polls were clear. Trump won 62 percent of the rural vote, more than …

By Peter Wagner There are times when It seems that every local business is turning to the internet in the belief it is free and the only way to connect with younger Americans. It is a movement, say so-called experts, that will bring an end to the newspaper industry. But …

By Jim Stasiowski Jean Coleman hired me in 1976 even though I had neither a journalism degree nor experience in writing for a newspaper. Although I wanted to be a reporter, she hired me for the only job she had open at the small Florida newspaper she edited: night and …

I went to the local chapter of the Online News Association’s get-together in Reno this week to hear what several attendees learned from the recent ONA conference in Washington, D.C. Below is the synopsis provided by these six — Caren Roblin, Karolina Rivas, Natalie VanHoozer, Anjeanette Damon, Brian Duggan and Melody …

A Kansas publisher emailed me last month seeking information on how to respond to businesses who say they’ve “placed their sale or event on Facebook so they don’t need a newspaper ad.” The businesses think, the publisher said, that “the Facebook posting is essentially free and generates at least some …

By Jim Stasiowski What the young woman said decades ago still haunts me. In those days, I was a youngster in the ranks of writing coaches, most of whom were renowned writers or editors from prestigious newspapers. I had had a good run as a reporter, columnist and editor, though …

By Kevin Slimp I guess it comes with experience (that sounds better than “age”). In the “old days” when I visited a newspaper, it was almost always related to hardware, software or some other type of technology. These days, it might be just about anything. Such was the case in …

By Peter W. Wagner It’s time to get real if newspapers want to dominate the local market. The really big dollars will be found in our community newspapers and not our one-of-many-in-the-community websites.

 Print advertising provides a gerater return. Anyone can create a website in your market. All they need is a computer and …