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Farewell to The Mirror

The front page of the Sept. 25, 1997, Pahrump Valley Gazette celebrates the paper's General Excellence award from NPA. From left: Ad Director Carlton McCaslin, Gov. Bob Miller, Publisher Mary Ann McNeill, reporter/photographer Patti Babcock and Art Director Sean Wilson. The photo is by Brent Babcock.

We’re sorry to see The Mirror go.

The Nye County newspaper, which began in 1983 as the irreverent Death Valley Gateway Gazette and was known as the Pahrump Valley Gazette in the 1990s, published its last edition on Dec. 21. Here’s the story in the Pahrump Valley Times.

As the story notes, the Gazette was a general excellence winner in 1997 Nevada Press Association awards. Beyond that, though, the Gazette took home a dozen other awards, including some by people like Dann Weeks who were working there on the final edition. Here’s the awards list from 1997.

The Mirror, with a circulation under 3,000, has had a varied ownership history in recent years. It was started by Robert and Lindsey Lowes in Beatty. By 1992, it was the property of Joe Richards, who owned brothels in Crystal before they were sold to Dennis Hof, owner of the Moonlite Bunny Ranch in Mound House, in 2010. It was under Richards’s ownership that the Gazette furthered its reputation for stirring up controversy about Nye County scandals.

In 2014, the paper was bought by Stephens Media, which also owned the Pahrump Valley Times and Las Vegas Review-Journal, as well as other papers. The Mirror then changed hands in rapid succession along with the Review-Journal over the next couple of years, leading to the acquisition by a company owned by the Adelson family.

According to the story, a reporter from The Mirror will move over to the Pahrump Valley Times. Subscribers will be able to get a pro-rated refund or apply their balance to a subscription to the Times.

The Mirror itself hadn’t been active in the Nevada Press Association in recent years, but its publisher, Noah Cusick, is a member of the board of directors representing its sister papers in Pahrump, Tonopah and Boulder City.

 

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