Classifieds 2017: Feast or famine?

Is 2017 a Great Unknown or do we now have CLUES in order to prepare for a GIANT classified windfall?

1. JOBS: Will construction infrastructure programs pass and fill each state with loads of blue collar jobs which LOVE newspaper classifieds? Will you be ready to attract that advertising?

2. REAL ESTATE: Will the president-elect’s love for real estate translate into new programs for homebuilders and even better tax credits for buying a home thus stimulating the entire industry? Are your current real estate products up to the task?

Registration deadline: Tuesday, January 10
(Registrations submitted after this date are subject to a $10 late fee until midnight Jan. 12)

Registration fee: $35
Group discounts are available. Visit our website for more information.

Register today at Online Media Campus.

Meet your trainer:

Janet DeGeorge

Janet DeGeorge spent 13 years at the Mercury News, much of it as a manager in the paper’s state-of-the-art classified advertising department. She then relocated to southern California as recruitment advertising manager before moving to Arizona where she was the classified advertising director of the Scottsdale and Mesa Tribune for seven years.

DeGeorge is a former vice president of the Western Classified Advertising Association, a key speaker at regional and national advertising conferences and has produced numerous articles and webinars regarding classified advertising.

DeGeorge has been the president of Classified Executive Training & Consulting since 2001. She specializes in classified sales training for sales reps and new managers, outbound sales training and the redesigns of print and online products and rate packages to uncover new revenue sources.

Check Also

Robust public affairs coverage requires more than recording meetings

By Jim Pumarlo My formula for shaping newspaper content is straightforward: Present a blend of …