Classroom

Interviews with experts yield valuable information By Kevin Slimp I live a charmed life. Last week, I spent four days with nine of the top newspaper experts in the business, along with journalists from 22 states at The Newspaper Institute in Knoxville, Tenn. When attendees get home, they often write …

This session provides a proven prospecting methodology that not only creates sales opportunities, but is also easily implemented and enjoyable. It will provide guidance on proactively preparing a sales strategy each month and determining your individual “magic prospecting number” to achieve your goals and give yourself a raise. You will …

Here’s the best tip I learned from David Guzman’s video seminar at the Nevada Press Association convention: Your Apple earpods, which came with the iPhone and have a built-in microphone on the right-hand wire, function as a microphone when you’re shooting video. It’s rather obvious, but I never thought about …

Live coverage is the latest mobile and social trend to help journalists reach new audiences. Sports journalists can connect with fans via live, play-by-play broadcasts on internet radio. Reporters can enhance their storytelling on Facebook Live with a solid list of “best practices” and tools like Mevo and SnapChat’s My …

by Kevin Slimp Doggone that Joey Young. And doggone that Al Cross, too. While we’re at it, doggone the managing editor of that daily in Tennessee and the journalist from the metro paper who kept me up last  night. I should have known better. After several long days, punctuated by …

While game stories are important, adding new features and better coordination to your overall prep coverage plan can help maximize your resources. In this session, we’ll discuss devising a weekly schedule and implementing alternate story formats. We’ll also offer strategies on how to beef up sections with a limited staff. …

by Kevin Slimp A few months back, I had breakfast with the publisher of a very successful community newspaper in Minnesota. As we walked around the restaurant, I was introduced to local residents enjoying their muffins and eggs. At one table, a customer asked what I was doing in their …

Are you wondering how to make your coverage more successful in ways that will grow audience and engagement? In this session, Liz Worthington, content strategy program manager for the American Press Institute, will highlight research from 50-plus publishers across the country that have made strategic decisions to cover content differently. …

By Kevin Slimp If a person hangs around long enough, he’s bound to get noticed. That’s my theory anyway. When asked why I receive so many requests for help from newspapers, I simply mark it down to longevity. I’ve been around the business long enough for most publishers, and others, …

By Jim Stasiowslki When I got my first newspaper job in 1976, my dad, a creative craftsman, took a 14-inch-high metal sculpture he had inherited from his dad, another innovator, and turned it into a desk lamp for me. The sculpture, which resides proudly in my office, is of a …