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How to play up your public notices

The Georgetown, Ky., News-Graphic has important, well-read content nobody else has — its local public notices. So, why not draw as much attention as possible to what otherwise may seem like dull, government-required boilerplate? Take a look: “Under our state law,” notes Kentucky Press Association director David Thompson, “the newspaper …

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‘Thinking About Health’ columns

Funded with support of a grant from The Commonwealth Fund, a biweekly health care article is provided to Nevada Press Associaition member newspapers at no cost through the Nebraska Press Association Foundation. The goal is to provide unbiased, factual stories that readers can use, to help communities address important health …

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Best practices for public notices

The Public Notice Resource Center has published a new version of its guide to best practices for public notices. The guide is available in a PDF version below, or contact us and we’ll ask the PNRC for printed copies. ‘Best Practices for Public Notice’ was issued at a recent symposium …

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Political advertising — the $11 billion opportunity

Start early and simplify. I listened to John Kimball, of The Kimball Group, describe the $11 billion in political advertising to be spent this year and his advice for how newspapers can grow their share. While presidential politics is gathering all the ink right now, 75 percent of that money …

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