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Called a “take back the night” movement, The Relevance Project is a coordinated promotion and marketing campaign by the Newspaper Association Managers (NAM), which includes the Nevada Press Association.
It’s designed to reposition, rebrand and harness the collective reach of 9,600 newspapers throughout the U.S. and Canada to create a uniform voice spreading important messages about the unique value community newspapers deliver to their readers and advertisers.
Earlier this year, NAM hired industry veteran Tom Silvestri to lead and coordinate the project.
In this installment of E&P Reports, E&P publisher Mike Blinder interviews Silvestri, along with executive director of the New York Press Association Michelle Rea and Steve Nixon, NAM director and executive director of the Saskatchewan Weekly Newspapers Association, about how The Relevance Project is going. Plus, they discuss the newspaper industry’s current challenges and how to meet them.