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What I want to know is, who went online and didn’t read anything that came from a newspaper?
The Newspaper Association of America reported today the digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors.
The count is a 10% increase in adult unique visitors measured by comScore since August 2014, and is double the growth rate for the Internet overall (5%).
The latest data also revealed:
- More than nine in 10 men (93%) and women (92%) ages 25-44 who were online in August 2015 engaged with newspaper digital content.
- The newspaper digital audience grew more than twice as fast as the overall internet audience for age groups 18-24, 25-34 and 35-44.
- Half of the newspaper digital audience is composed of those who use only
- mobile devices (smartphones or tablets) for their newspaper digital content
- Eight in 10 of the newspaper mobile audience use smartphones exclusively for access.