Had the numbers been for a newspaper, the critics would have been aghast. Readership fell by 50 percent from 2014. Less than 10 percent of readers from a peak in 2013. Layoffs of 16 people on a 97-person staff. “Print is dead,” they would have announced. “The future is online. …
Read More »You might be losing more than pages with lower page counts
By Kevin Slimp There is a rule of thumb which almost always proves to be true at newspaper conventions: attendance drops drastically on Saturday morning. There are plenty of theories on the subject from “too much fun on Friday night” to “heading home to be with the kids.” Whatever the …
Read More »The secrets of community newspapers
The secret is out. The typical American newspaper is small, making money and deeply ingrained in its community. You thought you knew that already? Well, you haven’t been listening to the morticians of print trudging across the digital expanse crying ‘Bring out your dead.’ They don’t read smalltown newspapers, probably …
Read More »Why they don’t subscribe
By Kevin Slimp Back in February, I spoke on the topic of Customer Service at the Ohio Newspaper Association Winter Convention. Shortly after, I received an email asking if I would lead a webinar in late summer or early fall for all the staffs of member papers of ONA, covering …
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