Tag Archives: advertising

With so many of Main Street’s retail stores closing — and the loss of their weekly retail ads — newspapers and shoppers need to find new ways to promote and sell advertising. One way is to produce profitable, multi-market special sections that attract the attention of a wide band of …

By Peter W. Wagner Few customers would enter a bakery to buy a cake and expect to make the batter yourself. Nor would they schedule repair work on their car and assume they’d have to provide all the parts. Selling newspaper and shopper advertising is more difficult today than it …

by Peter W. Wagner When my wife, Connie, and I founded our first publication, The Golden Shopper, we were still in the first year of our marriage. It was October 3, 1962. Our little town of Sibley had less than 2,500 population and we only printed 3,000 copies each week.
  The …

With the action last week by Attorney General Jeff Sessions, rescinding a memo from the Obama administration that had made federal prosecution of marijuana a low priority in states where recreational or medical use had become legal, the uncertainty of advertising again became an issue. We have described the situation …

The Federal Communications Commission requires television stations to report how much is spent on political advertising, and that information is available on the FCC’s site. All you need to do is enter the call letters for the TV station, then click on the Political Files tab (as seen in the …

If people call you crazy long enough, pretty soon you begin to question your sanity. For the past 20 years or so, the demise of print newspapers has pretty much been a foregone conclusion of anyone who was involved in digital delivery of news. As Kevin Slimp points out occasionally, …