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Nevada Press Association Better Newspaper Contest Awards for 2000
Story of the Year
“Buddy can you spare a show?”
Steve Bornfeld, Las Vegas Sun
“When we sat down to look for the best story, a feature story wasn’t what we expected to pick. However, the writing in this piece put it above the rest. The great writing made me read it to the end. The story’s conversational and detailed approach immediately draws the reader in.”
Editorial of the Year
“Private briefings affront to public”
Bruce Bledsoe, Reno Gazette-Journal
“Well-written editorial that clearly states the problem. Makes a strong case for severity of the problem and succinctly offers a solution.”
Photo of the Year
“Sparks fountain”
Debra Reid, Daily Sparks Tribune
“Perfect exposure for tricky situation. The most unique shot we saw. Captivating. Good color reproduction.”
Ad of the Year
“Lakeview Mortgage”
Leesa Park and Tamra Sheline, The Record-Courier
“Large photo really draws you into this ad. Excellent job of superimposing head shot into photo. Clean, precise and to the point. No question what Jessica Jensen is trying to sell.”
Outstanding Journalist–Daily Newspapers:
Don Cox, Reno Gazette-Journal
“The 29-part series in 1999 represents the talents this reporter possesses. Great job. Outstanding work – deserving of the title and recognition.”
Outstanding Journalist–Weeklies
Jeff Burbank, Las Vegas Business Press
“The collection of work here clearly demonstrates a solid job of all-around reporting and writing. Stories are thorough, well written and of interest. Good job!”
Best Editorial Cartoonist — All Newspapers
1. Wes Havgis, Las Vegas Business Press
“Hits home with current issue of affordable housing, compliments editorial; others give good historical insight to community.”
2. Mike Smith, Las Vegas Sun
“Great use of humor on current issues. Makes one look past the surface of issues.”
3. Jim Day, Las Vegas Review-Journal
“Simple, very clear meaning.”
Freedom of the Press
Daily Newspapers: (tie)
Las Vegas Review-Journal For successful legal fight on shield law and ongoing fight on phone records.
Reno Gazette-Journal For ‘Behind closed doors’ stories on city council and state licensing.
“Citizens of Nevada are fortunate to have such aggressive efforts in their state. Las Vegas Review-Journal’s determined use of legal resources is upholding the public’s right to know. Reno’s thorough reporting on state and city actions being taken “behind closed doors’ is effectively educating the public on the importance of open government at the same time that it informs it of government actions.”
Weekly Newspapers:
Las Vegas Business Press
CLASS I–LARGE DAILIES
General Excellence
1. Las Vegas Review-Journal
“Just an outstanding job overall – from the writing to the layout to the editorial page, etc. Good job!”
Journalist of Merit
Stacy J. Willis, Las Vegas Sun
“Stacy Willis is an excellent reporter and writer. Religion seems to be her No.1 beat, but she had some other terrific stories, such as ‘The psychic’ and the ‘Trapped Witness’.”
Community Service
1. “Volunteering at school” Reno Gazette-Journal
“An excellent example of taking a national issue where people feel helpless to enact change and show them how they can make a difference. Detailed examples of volunteering opportunities show readers where to go and when.”
2. “Story of a 4th grade class” Las Vegas Sun
“Superb storytelling peels back the layers of education to show readers how teachers teach and students learn.”
Best Spot News Story
1. “100-year Storm”
Joe Schoenmann, Kevin Iole, Keith Rogers, Lisa Kim Bach and Natalie Patton, Las Vegas Review-Journal
“Comprehensive coverage is laced with interesting quotes and examples that move the story along.”
2. “Debris scattered in Lemmon Valley”
Phil Barber & Kevin Miller, Reno Gazette-Journal
“These reporters obviously covered some territory as they talked to the residents of a neighborhood where a plane crashed. Good use of quotes keeps the story moving along.”
3. “Once wealthy slaying suspect caught in clutter”
Glenn Puit, Las Vegas Review-Journal
“Covering a story across the country, Puit manages to get enough details to tell an interesting crime story.”
Best Feature Story
1. “Buddy can you spare a show?”
Steve Bornfeld, Las Vegas Sun
“Awesome storytelling. The writer blends excellent reporting (details, details, details) with writing that has cadence and flair.”
2. “The Boss of Nye County”
Warren Bates, Las Vegas Review-Journal
“The subject is such a character he could have made a quick and easy story. This writer worked it. Strong detail. Strong structure.”
3. “Favorite Eagle”
Frank Mullen Jr, Reno Gazette-Journal
“Packed with detail and description – the reader gets the sense that the style of writing was inspired by the subject.”
Best Business Coverage
1. Reno Gazette-Journal
“Business news gets front-page play as well as plenty of room in the A section. The volume of coverage is matched by the quality.”
2. Las Vegas Review-Journal
“This newspaper takes gaming coverage seriously.”
Best Business Story
1. “Business owner angry over check-forgery case”
John Edwards, Las Vegas Review-Journal
“This isn’t only a good story, but it’s one from which readers can learn a valuable lesson about how their banks treat them.”
2. “Nevada mining feels pain from gold’s global decline”
Ken Alltucker, Reno Gazette-Journal
“Business stories can be about people rather than numbers as this story shows so well.”
3. “Casino high heel policies targeted”
David Strow, Las Vegas Sun
“Vegas without high heels? This story presents all sides in an interesting, fair-minded manner.”
Best Investigative Story
1. “Sierra Army Depot”
Frank Mullen Jr., Reno Gazette-Journal
“A thorough and detailed examination of a subject that could be a killer. Loved the ‘gotcha’ on the base environmentalist. Cancer clusters are always a difficult topic to nail-down to a certainty, but this came close.”
2. “Behind closed doors”
Robert Anglen, Reno Gazette-Journal
“Rich, detailed research and reporting elevated this topic to one that readers could touch and feel. Itemizing each example of closed discussions and topics made this real tangible instead of a media rant.”
3. “Story of a 4th grade class”
Benjamin Grove, Las Vegas Sun
“Storytelling at its finest. I felt like I was in the classroom. A wonderful example of making education relevant to readers.”
Best Local Column
1. John L. Smith, Las Vegas Review-Journal
“Smith is a classic give’em hell columnist who delivers the kind of public punishment that readers enjoy so much.”
2. Steve Sebelius, Las Vegas Review-Journal
“Sebelius maintains a tone of indignation that his subjects must hate, but I’m sure his readers love.”
3. Barry Smith, Nevada Appeal
“Smith’s columns, two of them anyway, have a personal touch that can be tough on the writer, but worthwhile when he has the courage to reveal so much of himself.”
Best Local Non-Staff Column
1. Jon Ralston, Las Vegas Sun
“Knows how to write and what to write about. Good job.”
2. Barbara Robinson, Las Vegas Review-Journal
“Nice style. Good subjects. Good writing.”
3. Richard Eng, Las Vegas Review-Journal
“Good reading.”
Honorable Mention: Ken Ward, Las Vegas Review-Journal
Best Local Sports Story
1. “Isaac Burton Interview”
Victoria Sun, Las Vegas Sun
“Very candid interview – well written and informative – takes unique perspective from young man caught up in money.”
2. “Point of Honor”
Steve Addy, Las Vegas Sun
“Good ‘survivor’s’ story about outstanding young ball player who overcame many obstacles – well written – good quotes.”
3. “NCAA reveals inquiry of UNLV”
Steve Carp, Las Vegas Review-Journal
“Clear, unbiased coverage of NCAA investigation – thoroughly investigated and informative.”
Honorable Mention: Mark Anderson, Las Vegas Review-Journal
“UNLV gets gift-wrapped win over Baylor”
Best Local Sports Feature
1. “Sports stories, 20th Century”
Ray Hagar, Reno Gazette-Journal
“In-depth research and solid writing makes this story the standout. The real kicker is the story on the Johnson/Jefferies fight.”
2. “The driving force”
Steve Carp, Las Vegas Review-Journal
“Interest never wained while reading this story. It’s reader-friendly in every way.”
3. “Still Swinging”
Damon Seiters, Las Vegas Review-Journal
“Heart-warming, interesting and well-written, still-swinging leaves the reader with a sense of hope. . . and a smile on their hearts.”
Honorable Mention: Spencer Patterson, Las Vegas Sun
“Pining for victories”
Best Local Sports Column
1. Dean Juipe, Las Vegas Sun
“Good reading even to non-sports fan. Liked column on John Daly. Breezy style attracts me. Good job.”
2. Joe Hawk, Las Vegas Review-Journal
“Excellent writing, good subjects. Enjoyed.”
3. Joe Santoro, Reno Gazette-Journal
“Picked 3 best – this was very close to #1 pick. Good job.”
Best Editorial
1. “Private briefings affront to public”
Bruce Bledsoe, Reno Gazette-Journal
“When government leaders turn to closed ‘briefings’ to avoid public scrutiny, newspapers should express outrage, and Bledsoe does that and more.”
2. “Fix an injustice”
Vin Suprynowicz, Las Vegas Review-Journal
“Just when I thought everyone in this category was getting paid by the word, along comes a short, well-written piece with a clear call to action. Editorial pages need more of this and less column envy.”
3. “Tear down that wall”
John Kerr; Las Vegas Review-Journal
“Kerr’s call for a free market for cabbies is told compellingly.”
Best Editorial Page
1. Reno Gazette-Journal
“This section has the most to offer with more locally generated editorials plus other features to add variety.”
2. Las Vegas Sun
“The many elements of these pages are held together by a classy design.”
Best Overall Design
1. Las Vegas Review-Journal
“Simply a first-class designed newspaper. Nice balance of art, type and color. Best of all: attractive yet reader friendly.”
Best Page One Design
1. Las Vegas Review-Journal
“These entries have radio, football and boxing–twice–on the front page and it works well. These front pages reflect a newspaper that seems genuinely excited about the news.”
2. Las Vegas Sun
“This paper has a classic, clean style with an attractive promo box on the side, though I don’t know if it’s necessary to print Mike O’Callaghan’s picture so often.”
Best Page Designers
1. Darin Bunch, Las Vegas Review-Journal
“Excellent design and layout with very good use of photos and graphics – variations in typefaces and column widths makes for interesting reading.”
2. Pam Killinsworth, Las Vegas Sun
“Outstanding use of large, bold photos and graphics makes pages fun to look at and read -good use of color and design elements.
3. Mark Antonuccio, Las Vegas Review-Journal
“Nice use of large, cropped photos and graphics. Grabs readers’ attention – nice work.”
Best Special Section
1. “The First 100”
Las Vegas Review-Journal
“Fascinating stories about fascinating people. I was immediately sucked in despite the girth of these sections. The storytelling alone about some of these larger-than-life characters makes this effort standout. Sounds like you could make a book here.”
2. “Reno-Tahoe Open”
Reno Gazette-Journal
“An excellent blend of information and presentation. Tight nuggets of facts and details, coupled with clear and precise writing and eye-catching graphics. A well-thought-out effort that keeps the reader in mind.”
Best Information Graphic
1. “Bringing down the Mapes”
Ron Oden, Reno Gazette-Journal
“A fascinating and richly detailed graphic on a Reno landmark. The detail and dimension make the information jump off the page. This isn’t a graphic, it’s a piece of art. Kudos.”
2. “A close look at Nevada mining”
Ron Oden, Reno Gazette-Journal
“The bottom third is type-heavy. But the information in the portion on “How Gold is Produced” conveys information through easy visualization, the crux of a good graphic.”
Best Illustration
1. “Stars Courting Oscar”
David Stroud, Las Vegas Review-Journal
“This image is a hoot! Scrawny Kevin pumping an Oscar with a shrewish Annette in the background. Funny without being cartoonish. Good characature is rare and this is a treat.”
2. “A Country Changed”
Ron Oden, Reno Gazette-Journal
“An eye-catching image with moody colors and clean lines. The reader’s eye follows a clear path and the images have an order of importance so they don’t compete for attention.”
Best Headline Writing–All Dailies
1. Jeff Haney, Las Vegas Sun
“These are smart headlines played at a good size. He has fun with the headlines, but readers can still easily figure out the meaning.”
2. Steve Bornfeld, Las Vegas Sun
“Good use of puns and artistic use of type.”
3. Allen Cone, Las Vegas Review-Journal
“Headlines can inform and entertain and these do.”
Best Spot News Photo Coverage
1. “4 Die”
R. Marsh Starks, Las Vegas Sun
“Great image of cop escorting emotional women out of store. Also, you got two images that tell the story.”
2. “Plane crash”
Scott Sady, Reno Gazette-Journal
“Great moment to capture; this really illustrates the tragedy.”
3. “Police react to Strip fury”
Jeff Scheid, Las Vegas Review-Journal
“Good emotion from victim at the crucial moment.”
Honorable Mention: “Flooding” Staff, Las Vegas Review Journal
Best Feature Photo
1. “Legislators”
KM Cannon, Las Vegas Review-Journal
“Good emotion that tells an exhausting story!”
2.”Keep Metro together”
Jeff Scheid, Las Vegas Review-Journal
“Simple way to make a potentially boring photo interesting and informative.”
3. “Memorial for officers”
Lori Cain, Las Vegas Sun
“Good use of lighting to set the mood.”
Honorable Mention: “Flood victims”
KM Cannon, Las Vegas Review-Journal
Best Multiple-Feature Photos
1. “Re-enter at your own risk”
Jeff Scheid, Las Vegas Review-Journal
“Good variety of photographs that give the reader information about illegal aliens.”
2. “Doggies drive into town”
Andy Barron, Reno Gazette-Journal
“Good scene-setting photos, I especially like the inside piece of the cowboy in the water tub.”
3. “Offender, 17, gets last chance”
Marilyn Newton, Reno Gazette-Journal
“Good emotion in photos and good scene setting photos.”
Honorable Mention: Andy Barron, Reno Gazette-Journal
“One year later”
Best Portrait
1. “Pete Carlo portrait”
Sam Morris, Las Vegas Sun
“Great use of light in this photo. That’s what made it tops. And while capturing the reflection in glass isn’t exactly unique, your composition is. Terrific shot!”
2. “Schanowitz/Skofar”
Christine Wetzel, Las Vegas Review-Journal
“The positioning of the light source (or the luck of the draw) gives this photo a ephemeral feel, and the composition and attention to detail makes it an outstanding image.”
3. “Weighty matter”
David Parker, Reno Gazette-Journal
“Nice use of light. This is truly an environmental photo.”
Honorable Mention: “Together – Cruz family”
Andy Barron, Reno Gazette-Journal
Best Illustrated Photo
1. “Party playlist”
Joe Gosen, Reno Gazette-Journal
“Technically outstanding. Illustration captures exactly the essence of the story.”
2. “Digital Art”
Joe Gosen, Reno Gazette-Journal
“Illustration tells the story. Plus, it’s just really, really good. Nice use of composition and white space.”
3. “Life lessons/Aging process”
Aaron Mayes, Las Vegas Sun
“Nice variation in the text, and good placement that doesn’t distract from the image itself.”
Honorable Mention: “English Patience,” R. Marsh Starks, Las Vegas Sun.
Best Sports Photo
1. “Ayala falls in jubilation”
Clint Karlsen, Las Vegas Review-Journal
“Everything is going for you in this photo. Great emotion, first and foremost. Lighting is good. Depth of field is perfect. Great crop. The moment was captured. . . the essence of photography!”
2. “Felix Trinidad celebrates”
Jeff Scheid, Las Vegas Review-Journal
“Close to 1st. Nice composition, great emotion captured on film.”
3. “Lewis/Holyfield”
Ethan Miller, Las Vegas Sun
“Technically, not a great photo. But, it’s highly unusual. I love the reactions from the crowd, too. Could have been 1st or 2nd easily.”
CLASS II–SMALL DAILIES
General Excellence
1. Daily Sparks Tribune
“Photos and editorial were the clear difference in this winner. Very good photo reproduction. We would like to see a bigger style masthead to match a broad sheet, possibly about 1 – 1 1/2” deeper. Still, a very nice entry.”
2. Tahoe Daily Tribune
“Nice layout, effective use of different typestyles.
3. Lahontan Valley News
“Good looking paper, but editorial and photo quality could be stronger.”
Community Service
1. “Millennium project”
Lahontan Valley News
“A wonderful, generous boost to the millennium projects. Demonstrates newspaper commitment to the larger Fallon community. Congratulations.”
Best Spot News Story
1. “Nine-year old girl murdered”
Bradley Foster & Jill Darby, Tahoe Daily Tribune
“No one ever wants to write a story like this, but the Tribune staff did a comprehensive job telling the story.”
2. “Letter on budget contradicts Lesperance”
Chris Fotheringham, Elko Daily Free Press
“Open meetings violations are tough to prove, but this story goes a long way toward showing that something’s rotten in the Elko County Commission.”
3. “Protest criticizes RGJ editorial policies”
William Puchert, Daily Sparks Tribune
“It must be fun to write about a rival paper’s very public problems.”
Honorable Mention: “Reno police arrest 65 . . .”
Jimmy Boegle, Daily Sparks Tribune
Best Feature Story
1. “Best 7 years of my life”
Jill Darby, Tahoe Daily Tribune
“Very moving story. So well written. Good use of quotes. Good lead – great ending paragraph. Nice work.”
2. “LVN reporter takes ride of li fe”
Steve Lyon, Lahontan Valley News
“The next best thing to taking the ride was reading Steve’s account. Good writing style. I liked it.”
3. “Drunk in court”
Jimmy Boegle, Daily Sparks Tribune
“Amazing collection. Bet it was best read that day.”
Honorable Mention: “Former POW”
Jill Darby, Tahoe Daily Tribune
Best Business Coverage
1. Tahoe Daily Tribune
“These business pages cover a wide variety of businesses using a clean, readable layout.”
2. Elko Daily Free Press
“These pages are bustling with business news and photos. Obviously, this newspaper works hard at business coverage. A little more attention to layout would greatly enhance the business section.”
Best Business Story
1. “Great season for Heavenly, but not for . . .”
Sally J. Taylor, Tahoe Daily Tribune
“Taylor does a good job of taking a local story and expanding it to a national focus.”
2. “Local foreign trade zone dramatically expanded”
William Albright, Daily Sparks Tribune
“Albright’s story mixes foreign trade and local politics in a mix that’s readable.”
Best Investigative Story
1. “MTBE – A year later”
Andy Bourelle, Tahoe Daily Tribune
“Good in-depth information, plus graphics and pictures gave an excellent report on how MTBE is affecting area groundwater. Story gives even us from “ethanol” country a clearer perspective.”
2. “Rhyne murder trial”
Steve Sexton, Elko Daily Free Press
“Very in-depth stories on a sensational murder trial. Good descriptions of and quotes from the courtroom action.”
3. “Cheatgrass”
Donald Allison Jr., Elko Daily News
“Clear writing helps readers understand the complicated background of a land deal in limbo. It was worth taking the time to make it come alive. Good use of documents, interviews.”
Honorable Mention: “Cows slain”
Marlene J. Garcia, Lahontan Valley News
Best Local Columnist
1. Claire Fortier, Tahoe Daily Tribune
“While some of Fortier’s entries are more like editorials than columns, her piece about teachers and the end of the school year is heartfelt and well written.”
Best Non-Staff Local Column
1. Jimmy Boegle, Daily Sparks Tribune
“Boegle’s sense of humor shines, though he could stand a more careful editing to rework some awkward phrases.”
2. Glen Tenney, Elko Daily Free Press
“These are dense columns, packed with ideas. Readers with some time on their hands can learn a lot from Mr. Tenney.”
Best Local Sports Story
1. “Reed holds on to beat Vikings”
Ben Kwasney, Daily Sparks Tribune
“Kwasney tells the story of the game with good use of quotes from a variety of sources.”
2. “Raiders blow by Bishop in Rail City tourney”
Dan Eckles, Daily Sparks Tribune
“The action verbs pop off the page in this story that does a good job of re-creating the momentum of the game.”
3. “Torres denies taking dive”
Steve Yingling, Tahoe Daily Tribune
“Story has an interesting angle: what life is like for the guy the TV commentator is criticizing.”
Best Local Sports Feature
1. “Sparks calls on troop . . .”
Chad Hartley, Daily Sparks Tribune
“You have a nice touch. Smooth-easy to read – drawing readers in. Your leads are perfect – and the follow ups to the lead – 3 or 4 paragraphs give your story a style.”
2. “Explosive as dynamite”
Chad Hartley, Daily Sparks Tribune
“Read comments above – all apply here too.”
3. “Wolf Pack rising”
Chad Hartley, Daily Sparks Tribune
“You deserve a big raise. You write so well.”
Best Local Sports Column
1. Dan Eckles, Daily Sparks Tribune
“Gives good insights to issues affecting local high school sports.”
2. Ben Kwasney, Daily Sparks Tribune
”Column relates to very current topics of interest concerning local sports. Gives reader a better understanding of what has happened.”
3. Chad Hartley, Daily Sparks Tribune
Has ability to take reader beyond one game for both local and conference teams. Gives reader a bigger picture.
Best Editorial
1. “One Region. One Vision. One Joke.”
Dan Eckles, Daily Sparks Tribune
“Eckles has the courage to be brief, something not often found in this category, and the courage to be funny, a trait too often lacking as well.”
2. “Keep prostitution limited and under control”
Kent Harper, Ely Daily Times
“It’s a brave editor who speaks out to keep legalized prostitution in his community. His arguments are well-written and they make sense.”
3. “Prep schedule-makers could do better”
Chad Hartley, Daily Sparks Tribune
“Hartley’s message probably warmed the heart of every player or fan of a “lesser”sport. Editorials don’t always have to be about “big” issues.
Best Editorial Page
1. Tahoe Daily Tribune
“These pages thrive on a variety of locally generated items, yet the layout is consistently appealing.”
2. Elko Daily Free Press
“This page has undergone a stunning redesign. It would be stronger with individual heads on the letters to the editor.”
Best Overall Design
1. Tahoe Daily Tribune
“Very clean looking design from front to back. The only problem I can see is the choice of headline and body typestyles. The headlines are too dark or the body too light. . . but if you are trying to have your headlines stand out, mission accomplished! Photo reproduction is excellent, as well as color photos and graphics.”
Best Page One Design
1. Tahoe Daily Tribune
“Clearly the class act of this division. The paper’s front page is filled with variety in an easy-to-read format.”
2. Daily Sparks Tribune
“Photos get big play here and it works well. The headlines are well written, but the size is timid.”
Best Special Section, Editorial
1. “Ski Tahoe”
Tahoe Daily Tribune
“I know nothing of Tahoe or how to ski. But that didn’t stop me from enjoying the read and the blazing colors. I think I’ll learn how to ski and come to Tahoe. Design excellent. Writing quality the same.”
2. “Routes West”
Tahoe Daily Tribune
“Very nice. Wonderful stories. Wish I could read more.”
3. “Mining Quarterly”
Elko Daily Free Press
“Interesting pictures and stories about a subject many don’t know about. Good job.”
Best Illustrated Photo
1. “Around the world or bust”
Chris Morris and Dan Thrift, Tahoe Daily Tribune
“Great concept. Wonderful work. Like the sun filling up upper right corner. This certainly tells the story.”
2. “Best of Tahoe”
Chris Morris and Dan Thrift, Tahoe Daily Tribune
“Different! Like an ugly puppy. But effective, creative, artistic.”
3. “Rancher Dispute”
Dee Holzel, The Humboldt Sun
“Gray day adds to mood. Mountain, prairie and fence (barbed wire) good for telling story of young rancher looking for solution.”
Best Spot News Photo Coverage
1. “Man hanging from traffic signal”
Jim Grant, Tahoe Daily Tribune
“About as spot news as you can get. Tells story of a wild night. Good shot under difficult conditions. Challenge to find right spot, use right light and use the right moment to fire away.”
2. “Mustang Ranch era ends”
Debra Reid, Daily Sparks Tribune
“Tells a story in a minute. Open sign being turned off – wave goodbye. Good technically and creatively. Cropped perfectly.”
3. “Quick Action Averts”
Jackie Kaczmarek, The Humboldt Sun
“Tells visually why quick action necessary. Good picture. Well arranged in viewfinder, i.e. – emergency vehicle at far right. Long look down street. Great power transmission lines precariously hanging over vehicle.”
Honorable Mention: “And the walls came . . .”
Debra Reid, Daily Sparks Tribune
Best Feature Photo
1. “Sparks fountain opens”
Debra Reid, Daily Sparks Tribune
“Reid was obviously ready for this shot and her readers are the better for it. Great art like this should be entirely above the fold.”
2. “Living on the Edge”
Heather Singer, Lahontan Valley News/Fallon Eagle
“This photo not only takes reader up in a plane with a parachute team, it whets their appetite for a photo essay.”
3. “Dog-tired racer”
Jim Grant, Tahoe Daily Tribune
“I’ll bet this photo caught the attention of every animal lover in town.”
Best Multiple-Feature Photos
1. “Leaving Home”
Heather Singer, Lahontan Valley News
“What a beautiful collection of pictures. Wonderfully done. I particularly liked the mother and foal and the horse peering out of trailer moving away from me. No problem picking this as best of the entries.”
2. “Wetlands Reflections”
Heather Singer, Lahontan Valley News
“Beautiful. Photographer obviously has an eye for nature’s beauty. Outhouse picture seemed out of place.”
3. “Sierra Scene”
Tony Harper, Tahoe Daily Tribune
“Well done – but no great photos involved. Seemed a little busy to me. But it caught my eye. Head-to-head white horses – a very good picture.”
Honorable Mention: “Homeless Tour”
Debra Reid, Daily Sparks Tribune
Best Portrait
1. “Passion for Game”
David Hunter, Daily Sparks Tribune
“This tells the story of a caring coach. Like the ball in foreground. . Really a well-done, well planned photo.”
2. “Bee Man”
Debra Reid, Daily Sparks Tribune
“Cool. Interesting. Did you use a telephoto – or wear protective gear? reader probably asked. Very good.”
3. “Basketball player”
David Hunter, Daily Sparks Tribune
“Nice pose among lockers. Shot gives impression of player’s size. Good.”
Honorable Mention: “Erica Garcia and baby”
Debra Reid, Daily Sparks Tribune
Best Sports Photo
1. “Out at home”
Debra Reid, Daily Sparks Tribune
“Excellent, captures the whole situation being tagged out, close to home base; great facial expression.”
2. “Mud volleyball”
Heather Singer, Lahontan Valley News
“Most people have only watched mud volleyball – this picture really gives the reader ‘a feel’ of what it’s like to participate.”
3. “Coprthorne leaves boarders in wake”
Tony Harper, Tahoe Daily Tribune
“Picture gives reader an opportunity to relive what is usually a fast quick event.”
CLASS III–LARGE WEEKLIES
General Excellence
1. North Lake Tahoe Bonanza
“Best feature of this winner is strong and effective photography – constant throughout the paper. Crisp layout with attention paid to all the small details.”
2. Henderson Home News
“Good coverage throughout, but especially strong editorial page! Good treatment in viewpoint/your views.”
3. Tahoe World
“Good use of variety in layout. Good strong photography and writing.”
Journalist of Merit
Andrew Becker, Tahoe World
“Liked Andrew’s ‘range’ of stories. Adept at different types of reporting on variety of subjects. A busy guy with great talent.”
Community Service
1. “Reaction to Columbine shooting”
The Record-Courier
“A wide range of stories, opinions and letters to the editor on a subject that every community and school district must have given some thought to. DHS, the community and the newspaper all did more than just talk about it.”
2. “Preventing Catastrophe”
North Lake Tahoe Bonanza
“ A lot of information on an issue of importance to residents of a forested area. More so in light of the Los Alamos fires.”
3. “Worker’s paradise”
Tahoe World
“Excellent way of trying to attract people to jobs in the area. An interesting idea for our area, which has similar problems, but no beautiful mountains as a lure to the area.”
Best Spot News Story
1. “Blood found in murder suspect’s truck”
Merrie Leininger/Christy Chalmers, The Record-Courier
“Outstanding coverage, great writing. Overall excellence.”
2. “DOJ agent. . .”
John Bayless, Sierra Sun
“Lead might have been shortened…, but great job – good coverage.”
3. “Pilot may have turned back”
Henry Brean, Pahrump Valley Times
“Well covered.”
Honorable Mention: “2 killed in glider crash”
Sheila Gardner/Christy Chalmers; The Record-Courier
Best Feature Story
1. “Unpacking the Hansen family history”
Nancy Hamlett, The Record-Courier
“Wonderful imagery. The story was written in a way that had the reader eagerly awaiting the next discovery each new paragraph would bring.”
2. “A love that lasted 1/2 a century”
Sheila Gardner, The Record-Courier
“Great piece on the history of a marriage that illustrated the good times and lean years equally for well-rounded look at their lives.”
3. “Requiem for a heavyweight”
David Hare, Henderson home News
“Much work went into this story detailing the life of a prizefighter. The reporter obviously knows and relishes his subject.”
Honorable Mention: “Set in stone”
Henry Brean, Pahrump Valley Times
Best Business Coverage
1. Las Vegas Business Press
“Good original articles not usually covered elsewhere. It is their story. Use of graphs/charts could be greatly expanded.”
2. Sierra Sun
“Good balance, features easy to read and very interesting. Gives reader new background on companies.”
3. North Lake Tahoe Bonanza
“Good features. Business briefs are easy quick read. Balanced coverage of new and existing business.”
Best Business Story
1. “Land swap reaps huge windfall . . .”
Ken Ward, Las Vegas Business Press
“Complicated ‘deal’ written so it’s easily understood by novice. Required some digging/considerable research – good job.”
2. “What a difference a year makes”
Jeff Burbank, Las Vegas Business Press
“Wrapped up a year. Plenty of facts. Good quotes. Research excellent.”
3. “Petroleum spill expensive to clean up”
Sheila Gardner, The Record-Courier
“Explains in detail what happened, and the problems of clean-up along the way. Interesting account.”
Honorable Mention: (tie)
“Some popular champagnes. . .”
Kevin Ferguson, Las Vegas Business Press
“Nevadans suck down…”
Vita Reed, Las Vegas Business Press
Best Investigative Story
1. “The rise and fall of Red and Genie Dyer”
Doug McMurdo, Pahrump Valley Times
“This was a gripping series on alleged criminal activity by local official and his deputy/wife. Mr. McMurdo should be commended. Outstanding work!”
2. “TCPUD changes”
Shannon Darling, Tahoe World
“Good reporting (and editorials) on controversial leadership changes in the Tahoe City Public Utilities District.”
3. “Millennium series”
Sheila Gardner, The Record-Courier
“Comprehensive 12-parter on various aspects of community life from agriculture to education. Very good!”
Honorable Mention: “Mishandling of union funds”
Kevin Ferguson; Henderson Home News
“
Best Local Column
1. Linda Hiller, The Record-Courier
“I’m not interested in birds! But I read everything you said about them. Adding in non-bird items adds more interest. Nice, breezy style. You move readers right through each column. Nice sense of humor. You’re fun.”
2. Doug McMurdo, Pahrump Valley Times
“Great Father’s Day column… Very good.”
3. Nick Baptista, North Lake Tahoe Bonanza
“Good writing. Interesting subjects. Especially liked the ‘Private Ryan’ column.”
Honorable Mention: Keith Sheffield, North Lake Tahoe Bonanza
Best Local Non-Staff Column
1. Kelly Truro, Tahoe World
“Wonderful sense of humor! It was fun to read. Wish I subscribed so I wouldn’t miss any of them. Just great!”
2. Marie Johnson, The Record-Courier
“Very fun to read. Good sense of humor.”
3. Jim Porter, Sierra Sun
“People like to read about lawyer’s misques. Jim does a great job. I liked the Q & A one.
Best Sports Story
1. “State champions”
Ray Brewer, Henderson Home News
“Liked the lead-in paragraph – how ‘party’ got started. Throwing those short sentences, ‘Winning is sure sweet’, etc. is good. Quotes were interesting.”
2. “Reno’s prayer answered at buzzer”
Chuck Smock, The Record-Courier
“First two paragraphs summed it up well. Liked the lead. Good job.”
3. “Wolves turn up the heat”
Ray Brewer, Henderson Home News
“Good use of quotes. Liked the little insert ‘ Craig’s arm. . .’”
3. Honorable Mention: “Highlanders hardball . . .”
Kevin Previtali, North Lake Tahoe Bonanza
Best Local Sports Feature
1. “The ACL”
Andrew Becker, Tahoe World
“Everything you always wanted to know about the ACL. He has pursuaded me to never have an ACL injury. It’s too bad he had to go through it to do such a good story. The graphics and pictures made the series that much better.”
2. “The last chance?”
D. J. Allen, Henderson Home News
“Great in-depth story on an athlete. Great way to bring out the rumors in print and then dispell them. A good ‘sit-down serious’ interview.”
3. “BASE in your face”
Andrew Becker, Tahoe World
“A great intro to lure readers into the story. The writer ought to try his hand at fiction if h has time after writing such good non-fiction stories. Very informative, though I wouldn’t try it myself.”
Honorable mention: “Baseball’s hotbed”
Ray Brewer, Henderson Home News
Best Local Sports Column
1. Keith Trout, Mason Valley News
“Does an excellent job of complimenting sports stories that are in the same issue.”
2. D.J. Allen, Henderson Home News
“Very easy read. Game notes add valuable information…”
3. Kevin Previtali, North Lake Tahoe Bonanza
“Readers can feel what the writer is experiencing.”
Best Editorial
1. “No strings, please”
Tanya Canino, Tahoe World
“Clear, well-written editorial that states the problem, backs it up with facts, and presents a solution. Good job!”
2. “Feds to R.C.:Flush!”
Sheila Gardner, The Record-Courier
“Strong editorial that takes a government agency to task. Artfully written.”
3. “A simple story hour”
Sheila Gardner, The Record-Courier
“Editorial makes a good point for all in community to support.”
Best Editorial Page
1. North Lake Tahoe Bonanza
“A good variety of content. I like how the headers and boxes with the writer’s names set off the page. ‘Word on the Street’ is well laid out. ‘As We See It’ – good opinions and variety of letters to the editor.”
2. Tahoe World
“Lots of information and letters. Original cartoon? The second page almost looks better than the first. Really love the pictures that go with the lake levels. Great layout of staff listing.”
3. Sierra Sun
“A tough choice between 2nd and 3rd place. Great layout on 1st page, but falls off on 2nd. Love the Q & A layout. Lots of good letters. Good local columns.”
Honorable Mention: The Record-Courier
Best Overall Design
1. Tahoe World
“Great editorial page, super section fronts, sharp photo reproduction.”
2. North Lake Tahoe Bonanza
“Very close to first place winner. Solid, attractive design front to back.”
3. The Record-Courier
“Very strong page 1 layout. Very good photos.”
Honorable Mention: Sierra Sun
Best Page One Design
1. Nathan Walker; North Lake Tahoe Bonanza
“Good, clean design. Easty fo find ‘teasers’ and index. Lower story count is not overwhelming the reader. Nice us of serif-style heads/bylines. Great photos!”
2. Henderson Home News
“Standardized layout works well for this design. Nice bold headlines with a mix of lightface keeps page crisp.”
3. Tahoe World
“ Good mix of photos and graphics, but maybe cut out a couple of the small ‘teaser’ photos in column one. Page is not cluttered, but getting close.”
Best Page Designer
1. Jennifer Ewegen, Sierra Sun
“Good variety of design, mix of graphics, photos and typestyles works well. Photos illustrate content very well. Overall, very tight and crisp, easy to enjoy.”
2. Nathan Walker, North Lake Tahoe Bonanza
“Not far from first, another good mix of all the type elements. Very good variety of photos on pages.
3. Bill Bowman, Henderson Home News
“Nice us of photos (not using the regular ‘box’ photo but cut-outs was particularly effective).”
Best Special Section, Editorial
1. “Almanac”
The Record-Courier
“Beautifully produced. Great color photos, great layouts. Great writing. Just an overall solid package. Congrats!”
2. “Health Care Report”
Las Vegas Business Press
“This package is chocked full of info on the topic. Shows a great deal of work on research data-gathering.”
3. “Today’s Woman”
The Record-Courier
“Well layed-out package. Shows some thought and planning went into this one.”
Honorable Mention: “North Shore Almanac”
North Lake Tahoe Bonanza
Best Informational Graphic
1. “Trail & Road”
Paul dol Pozzo, Tahoe World
“Good information about trail openings – best design.”
2. “Health check-up”
Bill Hughes, Las Vegas Business Press
“Good information that most everyone would be interested in. Could have been presented in more eye-catching manner. Easy to read, which was a plus.”
3. “Recreation improvements by number”
Hadrian Harper, Tahoe World
“Good information, but too much type in too small a space. Text overlapping graphic was confusing.”
Honorable Mention: “Lincoln-Douglas exchange”
Bill Hughes, Las Vegas Business Press
Best Illustration
1. “Look at city’s future”
Alex Raffi; Henderson Home News
“Nice, humorous. Skillfully done.”
Best Headline Writing–All Weeklies
1. Sheila Gardner, The Record-Courier
“By far the best in this category. Headlines fit stories and used good word play.”
2. “Being Lorne Malkiewich”
Sheila Gardner, The Record-Courier
“Being Lorne Malkiewich headline was very clever. This entry also showed good word play, and gave readers an idea of what the story would be about.”
3. “Keep an eye in the sky, etc.”
Dave Sanford, Mason Valley News
Keep an eye on the Sky head was best in this entry. Other 2 heads could have had more spark to entice readers to story.
Best Spot News Photo Coverage
1. “Two die in head-on”
Michael Okomoto, North Lake Tahoe Bonanza
“It tells it all. Good angle. Difficult lighting, but you got it!”
2. “Gas station fire”
Derrik Bryant, The Record-Courier
“Good timing to get to scene. I’d have gone 3 or 4 columns on this.”
3. “Nose-over landing”
Michael Okimoto, North Lake Tahoe Bonanza
Honorable Mention: “Man drowns”
Michael Okimoto, North Lake Tahoe Bonanza
Best Feature Photo
1. “Clap of thunder”
Doug Slater, Tahoe World
“It’s tough to get this shot. And, it’s half storm, half sunset. A good wait for the right split second.”
2. “Unusual weather phenomenon”
Michael Okimoto, North Lake Tahoe Bonanza
“I’d frame this for my living room. Beautiful shot – like contrast of foreground and mid-ground.”
3. “R-C’s unsung heroes”
Belinda Grant, The Record-Courier
“Great shot – shutter clicked at right moment. Look in boy’s eyes adds to the moment.”
Honorable Mention: “A shining close to the year”
Michael Okimoto, North Lake Tahoe Bonanza
Best Multiple-Feature Photos
1. “Snowfest”
Doug Slater, Tahoe World
“What a blazing display for winter. Very, very good work.”
2. “Assault on mountain”
Belinda Grant, The Record-Courier
“Outstanding photography complimented by great layout.”
3. “Ode to autumn’s joy”
Doug Slater, Tahoe World
“Doug’s a winner. Knows how to use camera and gets the best from his subject.”
Honorable Mention: “Rafting returns and farewell to fall”
Doug Slater, Tahoe World
“I’m very impressed with Doug’s work. He knows how!”
Best Portrait
1. “The Devil and Ivan”
Michael Okimoto, North Lake Tahoe Bonanza
“Good clean shot of the people. The way in which the photo was shot also gives an idea of what the play will be like. Nice use of angles – having woman farther forward than man and having them looking in slightly different directions.”
2. “Still my Valentine”
Belinda Grant, The Record-Courier
“This picture told a story. I loved it. Quality is good, their love for each other is evident – and placement is great in front of their family photos.”
Honorable Mention: “Sharp shooter”
Michael Okimoto, North Lake Tahoe Bonanza
Best Illustrated Photo
1. “On patrol . . .”
Belinda Grant, The Record-Courier
“Deserved top prize because technically a harder image to capture. Does go well with the subhead – ‘Life in the fast lane’..”
2. “Window smashed in break-in”
Belinda Grant, The Record-Courier
“Good use of ‘framing’. Shapes are also an integral part of photography.”
3. “Bible characters . . .”
Belinda Grant, The Record-Courier
“Nice, clear shot.”
Honorable Mention: “Mottsville cemetery is filled . ..”
Belinda Grant, The Record-Courier
Best Sports Photo
1. “A Crosby’s base runner slides into second . . .”
Michael Okimoto, North Lake Tahoe Bonanza
“This is a unique photo with plenty of action! Catching the flying dust AND the foot in the player’s face – GREAT TIMING!”
2. “Totally bucked”
Henry Brean, Pahrump Valley Times
“Second place by a ‘hair.’ Good action, cropped effectively.”
2. “Highlander Sean Cooke receives a boot . . .”
Michael Okimoto, North Lake Tahoe Bonanza
“A little tighter cropping to highlight the players (a little more enlarging of the two players would not hurt either). Nice action. Good eye!”
Honorable Mention: (tie)
Belinda Grant, The Record-Courier
Michael Okimoto, North Lake Tahoe Bonanza
CLASS IV–SMALL WEEKLIES
General Excellence
1. Mason Valley News
“Good variety of local coverage. Impressive classified section. Watch the spacing on headings. We liked the Spanish page in the one issue – nice touch!”
Community Service
1. “Coverage of water issues”
Mason Valley News
“A very worthwhile effort on an obviously very important issue. The stories sometimes were a little overshelming, but the reinforcement by editorials helped.”
2. “Dayton history celebration”
Fernley Leader-Dayton Courier
“It was obvious that this project was very special to you. It was equally obvious that the combination of your stories and comments helped make this celebration successful.”
3. “Economic development”
Battle Mountain Bugle
“A noble effort on the newspapers part. Could have used more editorial backing than was given.”
Best Spot News Story
1. “Sagebrush brothel ravaged by fire”
Laura Tennant & Robert Perea, Fernley Leader-Dayton Courier
2. “Two killed in cave in”
Kay Jenney, Mason Valley News
3. (tie)
“Silver Springs family”
Kay Jenney, Fernley Leader-Dayton Courier
“YHS teacher”
Kay Jenney, Mason Valley News
Best Feature Story
1. “I shouldn’t have allowed it to happen”
Kay Jenney, Mason Valley News
“Great interview/writing despite typo in first paragraph. Good use of quotes.”
2. “Women who run county offices”
Gwen Bogh Carter, Lovelock Review-Miner
“Good story – might have been better as series, but I liked the style and use of quotes.”
3. “Wearing a smile, Chelsea Owens….”
Laura Tennant; Fernley Leader-Dayton Courier
“I liked this story and photo. Lead paragraph might have been better. But overall, you did a great job. I read every word with interest.”
Honorable Mention:
“In pursuit of a dream…”
Robert Perea; Fernley Leader-Dayton Courier
Best Business Coverage
1. Battle Mountain Bugle
2. Mason Valley News
Best Business Story
1. “Ken Snyder ….”
Lorrie Baumann, Battle Mountain Bugle
2. “Getchell Gold”
Lorrie Baumann, Battle Mountain Bugle
“Good job.”
3. “Lynn casino owners”
Laura Tennant, Mason Valley News
Best Investigative Series
1. “Walker River Basin EIS process”
Jim Sanford and Staci Emm, Mason Valley News
“Solid reporting on an issue of extreme importance to people in the Walker River Basin. Keep up the good work. Your coverage has made a difference.”
2. “Proposed Pershing County golf course”
Dave Woodson, Lovelock Review-Miner
“Very thorough series on controversial site and funding issues surrounding a proposed golf course. Good writing; good reporting of meetings that were held.”
3. “Historic Okon Hall altered”
Laura Tennant, Fernley Leader-Dayton Courier
“Courageous reporting on a historic preservation issue, despite pressure…from advertisers. Great job, Laura Tennant.”
Best Local Column
1. Laura Tennant, Fernley Leader-Dayton Courier
“Great subjects to comment on. An easy read.”
2. Jim Sanford, Mason Valley News
“I liked the writing style and humor.”
3. Jack Salika, Fernley Leader-Dayton Courier
“Enjoyed the column, especially the toilet war report.”
Best Local Non-Staff Columnist
1. Charles Lawson, Mason Valley News
“These are wonderful columns, well written.”
2. Caroline Biddle, Battle Mountain Bugle
“I’m sure this column has good readership.”
3. Eleanor Gottschalk, Lovelock Review-Miner
Best Local Sports Story
1. “Mustangs mark millennium homecoming!”
Dave Woodson, Lovelock Review-Miner
“Very entertaining. Sometimes it doesn’t hurt to ‘trumpet’ up a victory The only change I would make is working with the second graph, moving it to the lead.”
2. “Mustangs stampede to 4-0. . .”
Dave Woodson, Lovelock Review-Miner
“Not as entertaining as the first place story, but a good lead.”
3. “Born in a small-town – boy makes good”
Keith Trout, Mason Valley News
“Well-written, but the emotion of the story starts to fade in the later parts.”
Best Local Sports Feature
1. “Nothing holds John Fulstone back”
Staci Emm, Mason Valley News
“Great human interest sports feature. Story showed a good example of conflict (hearing loss) and overcoming that obstacle.”
2. “Mystangs bask in glory. . .”
Dave Woodson, Lovelock Review-Miner
“Good commentary on your team. After reading this story, I thought they had won the tourney.”
3. “What’s new with Dayton football?”
Robert Perea, Fernley Leader-Dayton Courier
“Nice lead. Story relates the love of the game the coach has.”
Best Editorial Page
1. Mason Valley News
2. Fernley Leader-Dayton Courier
Best Page One Design
1. Mason Valley News
“Good use of photos to break up gray areas, but don’t over use color. Try to keep columns more balanced. Subheads could be a bit larger. Nice masthead.”
2. Lovelock Review-Miner
“Pages tend to be too ‘gray’ with just type. Don’t always assume a box needs to be screened. Watch the number of ‘jumps’ on the front.
Best Special Section, Editorial
1. “Reflections”
Mason Valley News
“Wonderful work”
2. “Christmas”
Mason Valley News
3. “H.S. Sports”
Lovelock Review-Miner
Best Spot News Photo Coverage
1. “Frightened”
Laura Tennant, Fernley Leader-Dayton Courier
“Don’t be afraid to move in closer. Emotions are a very important part of any photo. Try to catch more facial views.”
2. “Don’t bankrupt Grandma”
Betty Aleck, Mason Valley News
“For a news event, it had a ‘staged’ look to the photo. The positioning was adequate, but picture could have been cropped closer for more effect.”
Best Feature Photo
1. “Trail captain Morris Carter gets a friendly nudge . .. ”
Terri Quin, Lovelock Review-Miner
“Talk about being in the right place at the right time! Great photo! Best I’ve seen in the contest.”
2. Tie
“Sharing Secrets”
Laura Tennant, Mason Valley News
“Wow, Santa, that’s so cool”
Betty Aleck, Fernley Leader-Dayton Courier
“Both photos have the same elements: good, clear images and wonderful emotions. Kids are some of the hardest subjects to capture.”
“Especially when they know you are there. Both photos are displayed properly for their subject matter.”
Best Multiple-Feature Photos
1. “Lyon fair and rodeo fun”
Staff, Mason Valley News
“A good variety of photos showing your town’s special event. It was good to see the different types of events held, not just ‘posed’ people pictures.”
2. “Through the eyes of a child”
Kim Nelson, Battle Mountain Bugle
“Nice, sharp photos with good emotion on kid’s faces.”
Best Portrait
1. “One of a kind…Del St. John and mule”
Laura Tennant, Mason Valley News
“Good shot. Fill-in flash helped. Might have cropped out second mule on right and move up to mule hip on right to make subjects even larger. Good job.”
2. “Happy holiday shopper”
Laura Tennant, Fernley Leader-Dayton Courier
“What a pretty face. Great expression captured on film. Not sure about cropping at bottom of photo. Large splash of white lower right..”
3. “A step back in time”
Dave Sanford, Mason Valley News
“Way to go – get faces in close together. Could have cropped on both sides up to heads, making heads larger. Great expressions on faces.”
Best Illustrated Photo
1. “Cover for Reflections special section”
Dave Sanford, Mason Valley News
“Beautifully done. Had eye appeal. Good lighting to avoid workout in foreground. Photographer knew what he was doing. I liked it. Far and away best in packet”.
2. “Fall out!”
Dave Sanford, Mason Valley News
“Great fall scene. Shows planning and hard work to set up. (Not particularly crazy about color.)
3. “Oh Holy night”
Kay Jenney, Mason Valley News
“Good, big faces. Who can resist the baby? Nice Christmas picture.”
Best Sports Photo
1. “The agony of defeat”
Keith Trout, Mason Valley News
“Sports is not always about action. Emotion plays a big part of the story/photo. Loss is always hard to portray, but you did it with this photo.”
2. “Wrestler in trouble”
Keith Trout, Mason Valley News
“Nice, tight shot on faces. Needs just a little sharper image.”
3. “Matt Jones takes a flying leap. . .”
Terri Quin, Lovelock Review-Miner
“Very good at stopping the action, but the action seems too far away. A lot of unnecessary background. Enlarge and crop tighter.”
Honorable Mention: “Lady Mustang Jordon …”
Dave Woodson; Lovelock Review-Miner
ADVERTISING AWARDS–ALL DAILIES
Best Large-Space Ad
1. “Laub and Laub Law Firm”
Roz Brooks & Betty Barsamian, Tahoe Daily Tribune
“You’ve managed to make an attorney likeable. Those Valentine candies hold universal appeal – the reader has to look at this ad.”
2. “Desert Dodge”
Louis Rodgers, Las Vegas Review-Journal
“Who wouldn’t want a truck for a penny?”
3. “1st Choice Mortgage”
Joyce J. Thompson, Lahontan Valley News
“There isn’t a “do-it-yourselfer” out there that can’t relate to that thumb. Great header graphic.”
Best Small-Space Ad Campaign
1. “Workman’s Farms Craft & Nursery”
J. C. Copley, Lahontan Valley News
“Consistent look and feel throughout campaign.”
2. “Domino’s Pizza”
Druanne Niccum & Chris Morris, Tahoe Daily Tribune
“You managed to make pizza ads interesting.”
3. “Billiard World”
Wendy Stamey, Las Vegas Review Journal
“Elegant look & feel of ads, really matches well with message.”
Best Black-And-White Ad
1. “McDowells”
Reno Gazette-Journal
“Photo matches copy; small, but effective ad – grabs attention with copy and photo.”
2. “Sale of Epic Proportion”
Martin Weekly & Betty Barsamian, Tahoe Daily Tribune
“Clean, simple ad – not cluttered – stands out on page with size and gray screen. May have done something different with use of headline.”
3. “Plastic Surgery Association”
Reno Gazette Journal
“Clean ad – graphic matches headline. Soft/feminine touch
targets women.”
Best Spot-Color Ad
1. “Dr. John Emo”
Kathy Dodge & Dana Deveny, Elko Daily Free Press
“Really outstanding – draws attention – read the entire ad.”
2. “Gold Dust”
Reno Gazette Journal
“Little ads/big impression. Consistent color – stood out on page despite larger, full color ads.”
3. “Meek’s”
Druanne Niccum & Diane Lewis, Tahoe Daily Tribune
“Headline & photo work together / as well as overall concept of ad. Good color reproduction – consider taking color out of logo – keep black with red bar below, or red with black bar below.”
Best Multi-Color Ad
1. “Baldini’s Sports Casino”
Reno Gazette-Journal
“I’m Hungry Now.”
2. “Red Lion Inn & Casino (Midnight Rodeo)”
Kathy Dodge & Richard Bochler, Elko Daily Free Press
“Beautiful color contrast – stunning cowboy/rodeo graphic.”
3. “Red Lion Inn & Casino (Halloween)”
Kathy Dodge & Mike Lamar, Elko Daily Free Press
“Excellent use of darker colors to bring out the yellow. Has that perfect creepy feel.”
Best Special Section, Advertising
1. “Routes West”
Tahoe Daily Tribune
“Very nice overall piece supported by a wide variety of advertisers and editorial content. Nice design, layout and content”
2. “Winnemucca – Crossroads of the West”
The Humboldt Sun
“Nicely done piece – overall quality very good – good variety and content informative.”
3. “Reno-Tahoe Open”
Reno Gazette Journal
“Nice piece with quality layout and design – good use of photos, graphics and color”
Honorable Mention:
“Ski Tahoe”
Tahoe Daily Tribune
“Nice work in general with variety of advertisers – ad quality good – good layout and design.”
Best In-House Advertising Promotion
1. RGJ.com
Reno Gazette Journal
“The graphic says it all – simply brilliant.”
2. Classified Auto
Mike Miller, John Hamilton, Chet Simmons,
Las Vegas Review-Journal
“Great overall campaign. Would have liked to see stronger house ads to go with other pieces.”
Advertising, General Excellence
1. Tahoe Daily Tribune
“Impressive use of white stock & full color on covers/wraps. Overall great looking ads – we’re glad you redesigned your classifieds – looks great!”
2. Elko Daily Free Press
“Nice, large ads – well laid out – overall ads well-balanced”
Honorable Mention: The Humboldt Sun
“Nice overall clean look – each ad seemed to stand out on its own. Would have placed higher if you would have given us one from each quarter as instructions said!
ADVERTISING AWARDS–ALL WEEKLIES
Best Large-Space Ad
1. “Jessica Jensen/Lakeview Mortgage”
Leesa Park & Tamra Sheline, The Record-Courier
“Photo draws the reader in – you HAVE to look at this ad. Text is brief and to the point. Simply wonderful”
2. “Art Attack”
Becky Collins & Lucy Roman, North Lake Tahoe Bonanza
“Great placement of art. Makes me want to meet the artist.”
3. “Dr. John Emo”
Jeff Hansen, Battle Mountain Bugle
“Photo really grabs the reader. Text tugs at the heart strings.”
Best Small-Space Ad Campaign
1. “Incline Village Community Presbyterian Church”
Lucy Roman & Robin Johnson, North Lake Tahoe Bonanza
“Great campaign! A dose of humor in church advertising can go a long way when done right. Clean, attractive layouts.”
2. “Summerville at Virginia Creek”
Ardith Racco, Chris Olesen & Tamra Sheline, The Record-Courier
“Nicely laid out ad campaign – good use of photography and type throughout.”
3. “All Pro Spas”
Ardith Racco, Chris Olesen & Tamra Sheline, The Record-Courier
“Consistent use of “Talking Heads” and backgrounds make this campaign work.”
Honorable Mention “Black Mountain Golf & Country Club”
Henderson Home News
“Nice layouts throughout but needs more consistency (i.e. logos, typestyle, etc.):”
Best Black-And-White Ad
1. “Johnny Mac’s Restaurant”
Henderson Home News
“Strong graphics and limited use of type draws readers attention – ad flows nicely top to bottom.”
2. “Yerington Ford – Mercury”
Tamara Sanford, Mason Valley News
“Nice combination of illustration and type – grabs attention nicely for a smaller ad.”
3. “Skyline Casino & Restaurant”
Henderson Home News
“Nice use of graphics and white space – food specials in center really pulls reader in.”
Honorable Mention: “Nevada Air & Space Educational Center”
Goldie Begley & Donna O’Callaghan, Boulder City News
“Good use of photo illustration, draws reader to the ad – would like to see a little more white space.
Best Spot-Color Ad
1. “Joyce’s Jewelry & Antiques”
Victoria Grathwohl & Chris Olesen, The Record-Courier
“Nice use of graphics and white space – a clean and attractive piece.”
2. “Azzara’s Italian Restaurant”
Robin Johnson, North Lake Tahoe Bonanza
“Attractive use of design and type.”
3. “Millennium Baby Tab
Tamra Sheline, The Record-Courier
“Nice use of photography to draw readers attention.”
Best Multi-Color Ad
1. “Bouqet and Bouquet”
Victoria Grathwohl & Tamra Sheline, The Record-Courier
“Stunning use of color. Really captures the reader’s eye.”
Best Special Section, Advertising
1. “Southern Nevada Football ‘99
Henderson Home News
“Lots of local stories – ads were football oriented which flowed thru book. Good package.
2. “Carson Valley Almanac”
The Record-Courier
“Good color throughout. A lot of work went into this project.”
3. “Spring into the Millennium”
Henderson Home News
“Good package for the millennium and heritage days. Color was good.”
Best In-House Advertising Promotion
1. “Facing Page House Ad for North Lake Tahoe Bonanza”
Robin Johnson, North Lake Tahoe Bonanza
“Very nice layout! Great use of color and design elements – very attractive piece.”
2. “Record-Courier’s Trick or Treat Safety Street”
Betty Jo Heaton, Chris Olesen & Tamra Sheline, The Record Courier
“Nice in-house campaign piece promoting a worthy cause – obviously a successful promotion.”
3. “Subscribe and Ski Free”
Peter Kostes, Betty Jo Heaton & Chris Olesen, The Record-Courier
“Nice photo illustration and graphics – layout grabs attention.”
General Excellence, Advertising
1. Sierra Sun
“Overall clean ads – good placement of smaller ads – loved the classified index – but need better fillers.”
2. Henderson Home News
“Overall clean, large, individual ads. Need to redesign your classifieds with smaller web, smaller font size, better index.”
3. The Record-Courier
“Overall clean / nice looking ads – good eye – appeal – good class section.”
