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Story of the Year
“A night in the life of a coroner”
Joe Schoenmann; Las Vegas Review-Journal
“A lead that paints a vivid picture leads to a story of great human interest, coupled with plenty of solid information about a public institution few of us spend much time thinking about.”
Editorial of the Year
“Board forgets its purpose is to serve public”
Irwin M. Goldberg; North Lake Tahoe Bonanza
“This editorial has it all: A burning public issue, good examples and arguments, clear, concise, conversational writing, and – what’s important – passion.”
Photo of the Year
“Juvenile Justice/Kids and Crime”
Mark Studyvin; Reno Gazette-Journal
“Work shows a strong commitment to producing a compelling, in-depth package. Lots of thought and planning went into these photos, and the execution showed very strong graphical elements and completeness in its journalistic approach. Very strong storytelling photos.”
Ad of the Year
“Park Lane Mall”
Rob Shepherd and Kathy Webb; Reno Gazette-Journal
“Very creatively laid out, with very nice color. Appealing seasonal ad- using color design and humor effectively. Exceptionally good use of white space with the ad design guiding the reader’s eye easily from the top to the bottom dramatizing each event.”
Outstanding Journalist
Daily: John L. Smith; Las Vegas Review-Journal
“Unambiguous. Straightforward. Hard-hitting. A colorful storyteller. This is a guy you have to read everyday.”
Weekly: Andy Holtmann; Pahrump Valley Gazette
“This journalist took on some tough stories and did a good job reporting!”
Freedom of the Press
Daily: “County cellular phone records controversy”
Las Vegas Review-Journal
“This is an example of the kind of passion, intensity, eloquence and public education every newspaper should devote to the very roots of its franchise.”
Honorable Mention: “Public Records Series”
Lahontan Valley News
“This writer did a fantastic job and strong public service. The paper should have backed her up with a good series of tough, insistent editorials.”
Weekly: “Manager seeks to hush records”
North Lake Tahoe Bonanza
“Good, solid reporting with follow-up needed. Editorial really backs up stories. Doesn’t just look at local problem but explains to public importance of access.”
CLASS I
General Excellence
1. Reno Gazette-Journal
“Visually inviting both graphically and photographically. Strikes for connection to readers. Crisp editorials. Extensive local coverage in lengthy and short forms. Enterprise reporting.”
2. Las Vegas Review-Journal
“Does a good job of wrapping up local, state, U.S. and world news. Nice use of photos.”
Journalist of Merit
Robert Anglen; Reno Gazette-Journal
“Direct, hard-hitting, results-oriented journalism with emphasis on follows and in-depth coverage. With Rimes story shows versatility, sensitivity too.
Community Service
1. The Reno Gazette-Journal, Lake Tahoe Package.
“This is a benchmark example of defining a problem, clearly explaining and analyzing it, exploring and explaining possible solutions and eloquently issuing a call for action on the editorial page.”
2. The Reno Gazette-Journal, Truckee River project.
“Here again: A clear definition and exploration of the problem and potential solutions. Strong editorial page leadership and good reader involvement in evaluations.”
3. The Las Vegas Sun, Child protective services.
“Good definition and explanation of problem as well as editorial page leadership.
Best Spot News Story
1. “Fire chars El Dorado”
Jennifer Crowe and Faith Bremmer; Reno Gazette-Journal
“An excellent presentation of the sights and smells of a 3-alarm fire at a casino. Ripe with imagery and filled with lively interviews, all under the deadline pressure that comes from such an event occurring in late evening.”
2. “Four feared dead in plant blast”
Staff; Reno Gazette-Journal
“A great team effort that was informative, detailed, and passionate in its presentation of a sudden explosion at a chemical plant.”
3. “Police convinced teen is Primm killer”
Glenn Puit; Las Vegas Review-Journal
“Puit provides the reader through coverage including a substantial amount of interviews.
Honorable Mention: “Child dies in fire”
Karen Zekan; Las Vegas Sun
Best News Feature Story
1. “A night in the life of a coroner”
Joe Schoenmann; Las Vegas Review-Journal
“A lively report on the guys who work in the coroner’s office. The topic was unusual and the writing showed the human side of those who work in deadly jobs.”
2. “If gaming dies…”
Don Cox, John Stearns, Jeff DeLong, Gaye Delaplane, Janice Holk and Jim Namiotka; Reno Gazette-Journal
“Important story and great sense of history in this comprehensive series. Innovative chart on gambling’s impact on families and business.”
3. TIE
“Juvenile Justice”
Jennifer Crowe and Mike Henderson; Reno Gazette-Journal
and
“Protective disservices”
Steve Kanigher; Las Vegas Sun
“Both third place winners (are) examples of great reporting.”
Best Feature Story
1. “Flushing the system”
Melissa Schorr; Las Vegas Sun
“Schorr takes ample, and successful, risks with her writing to create a bright, authoritative story. Full of imagery.”
2. “Rural Nevada”
Ed Vogel, Las Vegas Review-Journal
“This series is remarkable for how close it brings you to the people Vogel interviewed. The quotes are the definition of colorful. ‘We’ve got a million-dollar climate in a five-and dime town.’ A fascinating series and piece of writing.”
3. “The street of dreams”
Joan Patterson; Las Vegas Review-Journal
“Confident writing, compelling subject. Thorough reporting. The story effectively dissects the dream of Las Vegas.”
Honorable Mention: “Tall tales about Silver State”
Sean Whaley; Las Vegas Review-Journal
Best Business Coverage
1. Las Vegas Review-Journal
“A hefty business section, plus page 1A and even sports business coverage. Excellent attention to spot news.”
2. Reno Gazette-Journal
“Good looking sections, with excellent use of spot graphics.”
Best Business Story
1. “Embattled Mining Town”
Ken Alltucker; Reno Gazette-Journal
“Good job of bringing an economic impact story down to the personal level. Quotes, statistics, perspective…this story has it all.”
2. “Country clubbers, politics hit hard”
Steve Kanigher; Las Vegas Sun
“Great quotes–a tremendous people story about a loan scandal.”
3. “Stratosphere stock mystery solved”
Gary Thompson; Las Vegas Sun
“Delightful and whimsical way to explain a financial story about soon-to-be-worthless stock.”
Honorable Mention: “Buildup on the home front…owning your own home”
Staff; Reno-Gazette-Journal
Best Investigative Story
1. “Chemical Plant Blast”
Staff; Reno Gazette-Journal
“Thorough investigation of not only blast by industry practices which forced officials to re-emphasize inspection practices.”
2. “Anthrax team”
Staff; Las Vegas Sun
“Further research into suspect’s backgrounds which helped determine the eventual outcome of story.”
3. “County commissioner conflict”
Susan Greene; Las Vegas Review-Journal
“Dogged investigation unveiled interesting business connections that (commissioner did) not revealed otherwise.”
Honorable Mention: “Washoe schools food services”
Staff; Reno Gazette-Journal
Best Local Column
1. Jeff Ackerman; Nevada Appeal
“Great writing style that captures reader–can’t stop till end. Touch of humor is excellent. Chuckled out loud.”
2. Lenita Powers; Reno Gazette-Journal
“Excellent light-hearted approach to serious topics. Easy read–great content.”
3. Barry Smith; Nevada Appeal
“Like conversational approach–smooth”
Honorable Mention: Thomas Mitchell; Las Vegas Review-Journal
Best Local Sports Story
1. “Can boxing survive? A special report”
Steve Sneddon; Reno Gazette-Journal
“Clear, comprehensive, readable. A fine example of a local paper taking advantage of a national event.”
2. “Coaches could lose rides”
Steve Carp; Las Vegas Sun
“Good enterprise in making a little known agenda in sports underwriting crystal clear.”
3. “On top of the world” and “Broken Record”
Patrick Everson; Las Vegas Review-Journal
“Two good stories on the National Rodeo finals makes this event interesting and appealing to non-rodeo folk.”
Honorable Mention: “Major changes for minor leagues”
Matt Jacob, Las Vegas Review-Journal
Best Local Sports Feature
1. “ESPN’s Mayne Man”
Tim Graham; Las Vegas Sun
“Mayne man misted my eyes–great writing with true emotion.”
2. “With 20 first-round knockouts, Tyson’s punch rates with best”
John Katsilometes; Las Vegas Review-Journal
“Knockout article–personalized Tyson’s punch in words.”
3.
Steve Carp; Las Vegas Sun
“Writer was able to transport reader to Princeton–real gift with wording.”
Honorable Mention: “Game Day” and “Battle of the Silver”
Staff; Reno Gazette-Journal
Best Local Sports Column
1. Joe Hawk; Las Vegas Review-Journal
“A good sports columnists is an opinionated sob sister with a solid historical perspective and factual back ground. These 3 columns attest to all that.”
2. Tim Graham; Las Vegas Sun
“This entry displays a nice range of sport’s interest. Graham is also comfortable out on a limb which makes for a good column.”
3. Dean Juipe; Las Vegas Sun
“Solid, opinionated with an informed background.”
Honorable Mention: Steve Snedon; Reno Gazette-Journal
Best Editorial
1. “Yes, Reno needs to change its attitude”
Steve Falcone; Reno Gazette-Journal
“A fine piece that admonishes the no-growth crowd for keeping Reno standing still while Vegas marches past–its strongest points are the comparisons between the two cities.”
2. “She points her finger”
“Vin Supryhowicz; Las Vegas Review-Journal
“This hard-hitting critique of a hiring decision linked to the mayor of Las Vegas is frank and provocative in its criticism.”
3. “Time for soul-searching”
Rafael Tammariello; Las Vegas Review-Journal
“This well-done piece, done on the heels of the murder of a young girl at a Nevada casino, argues persuasively that, in Las Vegas’ new ‘kiddy-culture,’ there are some lessons to be learned from tragedy.”
Honorable Mention: “Attorney General must release files”
Las Vegas Sun
Best Editorial Page
1. Las Vegas Sun
“Writing and layout both very accessible to the reader. A good mix of issues, local and national topics and local and syndicated writers. Plenty of letters as well.”
2. Nevada Appeal
“Seems to have the corner on statehouse coverage and comment. Good mix of guest columnists but institutional voice by way of unsigned editorials–could be stronger.”
Best Overall Design
1. Nevada Appeal
“Eye-catching front page, attractive.”
2. Las Vegas Sun
“Clean and simple. Good selection of pg. 1 artwork. Good type size–easy to read.”
Best Page One Design
1. Las Vegas Sun
“Powerful–good use of color, clean, concise. Attractive to readers.”
2. Nevada Appeal
“General good layout, appealing to readers, not too cluttered.”
Best Sports Page Design
1. Nevada Appeal
“Dynamic design–good photo selection.”
2. Reno Gazette-Journal
“Lots of activity in the section. Particularly like calendar idea inside.”
Best Feature Page Design
1. Las Vegas Review-Journal
“Attractive, compelling, draws readers to page.”
2. Reno Gazette-Journal
“Great layouts, informative.”
Best Special Section, Editorial
1. “Tahoe Summit Special”
Reno Gazette-Journal
“Very creative design of special report with exciting colorful keepsake that shows thought went into section. Good targeted editorial.
2. “Diana 1961-1967, The Long Goodbye”
Las Vegas Review-Journal
“Moving design, photos of funeral effectively used with features.”
Best Information Graphic
1. “The Whittell estate”
Mark Bartley; Reno Gazette-Journal
“Very attractive, easy to follow.
2. “Las Vegas motor speedway”
“Steve Wilson; Las Vegas Sun
“Simple yet informative. ‘The track’ particularly informative. Nice job!”
3. “One with the river.”
Mike Johnson; Las Vegas Review-Journal
“Effectively wrapped around story.”
Best Illustration
1. Mark Antonuccio; Las Vegas Review-Journal
“Strongly conveys message.”
2. “Friday the 13th”
Rosa Rodrigues; Reno Gazette-Journal
“Attracts reader to story, exceptional”
3. Mark Bartley; Reno-Gazette-Journal
“Graphically tells story, clean, easy on eyes.”
Honorable Mention: David Stroud; Las Vegas Review-Journal
Best Editorial Cartoonist
1. Mike Smith; Las Vegas Sun
“They get to the point quickly. They made me smile. Excellent job!”
2. Jim Day
“The Clinton ship hitting on iceberg was great!”
Best Headline Writing
1. Guy Clifton; Reno Gazette-Journal
2. Jason Kellner; Nevada Appeal
3. Scott Butterworth; Las Vegas Review-Journal
Honorable Mention: George Petras; Reno Gazette-Journal
Best Spot News Photo
1. “Child dies in fire”
Ethan Miller; Las Vegas Sun
“Clearly the standout image in this category. Emotional, immediate and technically clean. This photo tells the story better than any other image in the category, in a way that words cannot.”
2. “Casino panic”
R. Marsh Starks; Las Vegas Sun
“Good coverage of this chaotic sidebar to the Tyson-bites-Hollyfield bout. Photos show immediacy and urgency of the situation and good reaction on the part of the photographer during a fluid situation.”
3. “Teen gunman surrenders after 3-hour standoff”
Mark Studyvin and David Parker; Reno Gazette-Journal
“The lede photo pulled the 3-picture package into 3rd place. Patience paid off in covering this situation. Lede photo is a good moment.
Best Feature Photo
1. “Veterans Memorial Cemetery”
Ethan Miller; Las Vegas Sun
“Way to capture the moment of the holiday. Good point of view. Very strong image.”
2. “Strip strike”
John Gurzinski; Las Vegas Review-Journal
“Beautiful crisp image, great composition.”
3. “Above and beyond”
Rick Gunn; Nevada Appeal
“Great angle to shoot this type of action. Good timing.”
Honorable Mention: “Graduate, 82, keeps vow to wife”
Mark Studyvin; Reno Gazette-Journal
Best Multiple-Feature Photo
1. “Juvenile justice/Kids and crime”
Mark Studyvin; Reno Gazette-Journal
“Great powerful and moving images showing the sense of isolation. Good angles and excellent cropping.”
2. “Metor’s special force”
Ethan Miller; Las Vegas Sun
“Way to show the serious side and lighter side of the swat team. Good images.”
3. “Turbulent Transition”
Craig Moran; Las Vegas Review-Journal
“Good images. I just feel more could have been done to bring out the subject’s struggles.”
Honorable Mention: “Dust covered cowpokes”
Marilyn Newton; Reno Gazette-Journal
Best Portrait
1. “Taking aim”
Mike Salsburry; Las Vegas Review-Journal
“Great shot of a quarterback that doesn’t have him staged by passing a football.”
2. “Lariat Man”
Marilyn Newton; Reno Gazette-Journal
“A very warm image of a cowboy. Nice image.”
3. “Spring pow wow”
Rick Gunn; Nevada Appeal
“Wow!”
Honorable Mention: “Bow tie man”
Ethan Miller; Las Vegas Sun
Best Illustrated Photo
1. “Spice of life”
Clint Karlsen and Mark Antonuccio; Las Vegas Review-Journal
“The only winner in this category. Clean, simple, graphic image that worked well with overall page design. Some thought went into this. Note: not only were there few entries in this category, but many were too busy and relied heavily on using photoshop to cram too many elements into the photo. Simplicity helped make this photo stand out from the crowd.”
Best Sports Photo
1. “Foul? What foul?”
Jean Dixon; Reno Gazette-Journal
“Great reaction on the player’s face. It really made the image.”
2. “King of Albuquerque”
Mike Salsbury; Las Vegas Review-Journal
“Good action shot.”
3. “National Finals Rodeo”
Steve Marcus; Las Vegas Sun
“Good action. Good facial reactions on cowboy and clown.”
Honorable Mention: “Valley grabs victory”
Clint Karlsen; Las Vegas Review-Journal
CLASS II
General Excellence
1. Tahoe Daily Tribune
“Excellent use of front page photos. Good front page design–had to look for editorial page.”
2. Humboldt Sun
“Excellent in every category, except front page design–more photos needed.”
3. Daily Sparks Tribune
“Good photos–excellent op-ed page.”
Community Service
1. “Water”
Lahontan Valley News
“This newspaper really put forth a great effort to cover a critical issue.”
Best Spot News Story
1. “President, Vice-President back Lake Tahoe restoration”
Patrick McCartney; Tahoe Daily Tribune
“This story and sidebar told not only what happened but also why, historical perspective and what the impact would be on the reader. Nicely done.”
2. “Tribe chides Air Force over airspace proposal”
Mark Waite; Elko Daily Free Press
“Creative two-graph lede draws reader into story; good use of colorful quotes, shows passion of two groups both trying to protect their country in two different ways.”
3. “Californians sentenced for cheating on slot machines”
Lorna McDaniel; Daily Sparks Tribune
“Nice read on what could have been a boring police blotter item; creative use of history to show today’s ways in light of old.”
Best News Feature Story
1. “Caring for our children”
Christina Proctor and Greg Risling; Tahoe Daily Tribune
“Excellent reporting and presentation.”
2. ‘Water series”
Larry O’Hanlon; Lahontan Valley News
3. “Brothels series”
Marlene Garcia; Lahontan Valley News
Honorable Mention: (3-WAY TIE)
“Senior Swindle” Christina Proctor; Tahoe Daily Tribune
“Living with tragedy” Christina Proctor; Tahoe Daily Tribune
“Smoothing road to adulthood” Cory Fisher; Tahoe Daily Tribune
Best Feature Story
1. “Hitting bottom–attorney’s life shattered by alcoholism”
Marlene Garcia; Lahontan Valley News
“Well written, lets us feel what its like to be on top and then hit bottom. Good finish to a story that hasn’t ended yet.”
2. “Adoption: one child has three couples who want her”
Amy Burton; Lahontan Valley News
“Tells story in a concise manner. Makes us see how controversy affects this child’s life.”
3. “The Dance”
Amy Burton, Lahontan Valley News
“Beautiful story of a couple who overcame adversity–sensitive.”
Honorable Mention: “Missions of healing”
Lisa Marsh; Tahoe Daily Tribune
Best Business Coverage
1. Tahoe Daily Tribune
“A good mix of business and consumer news. Well written.”
2. Elko Daily Free Press
“Excellent in-depth coverage of mining industry. Color photos really jazz up the business pages.”
Honorable Mention: Lahontan Valley News
Best Business Story
1. “Fallon feels effects of UPS strike”
Ron Eland; Lahontan Valley News
“UPS story does a good job of looking a local angle of national story. Like to have seen effect strike had on local businesses higher up.”
2. “Twin Creeks fires up”
Lorrie Baumann; The Humboldt Sun
“Good lead. Brings reader into story.”
3. “Forgery Expert”
Jimmy Boegle; Daily Sparks Tribune
“Good information.”
Honorable Mention: “Mines plan to dig in for the long haul”
Lorrie Baumann; The Humboldt Sun
Best Investigative Story
1. “MTBE: Choose your poison”
Patrick McCartney; Tahoe Daily Tribune
“Reporter did an exhaustive amount of interviews and research connected to the discovery of the chemical MTBE in a local water supply. Investigating on multiple fronts, the writer presents a first -rate job of reporting.
2. “LTVA: Running the tourist machine”
Sally Taylor; Tahoe Daily Tribune
“A solid piece of investigation/feature writing where the reporter illustrates the business of marketing Lake Tahoe tourists. Answers some questions while raising new ones. Interesting.”
Best Local Column
1. Anne Pershing; Lahontan Valley News
“She has a great sense of humor in her column. It was fun to read.”
2. Lisa Marsh; Tahoe Daily Tribune
“The column really hit home about a child getting a shot in the arm. Well done.”
3. Jimmy Boegle; Daily Sparks Tribune
“This column really hits home on some sensitive issues. It took guts to take on a sports tournament.”
Best Local Sports Story
1. “Former Coach wants to clear his name”
Ron Eland; Lahontan Valley News
“Story is an especially good handling of a prickly situation.”
2. “Viking senior rests case”
Steve Yingling; Tahoe Daily Tribune
“Yingling’s sidebar focusing on top player added both sentiment and insight into account of game.”
3. “Sellout crown watched showdown”
Michael Traum; Tahoe Daily Tribune
“Good game story.”
Honorable Mention: “Wolfpack opens tournament”
Dan Eckles; Daily Sparks Tribune
Best Local Sports Feature
1. “Will NBA call Jerrod?”
Michael Traum; Tahoe Daily Tribune
“Very entertaining; wild hope of the future augmented by use of quotes from several knowledgeable persons (sources).”
2. “Elko’s Dans goes for for state record”
Allen Gemaehlich; Elko Daily Free Press
“Well-balanced story implementing a wide variety of topics in Lynette Dans’ life.”
3. “Cheese keeps Tolliver loose”
Michael Traum; Tahoe Daily Tribune
“Not immediately recognizable as sports feature, focus on personal aspects of two men in sporting event. Very interesting, entertaining.”
Honorable Mention: “Reed junior back on count after battle with cancer”
Ben Kwasney; Daily Sparks Tribune
Best Local Sports Column
1. Steve Yingling; Tahoe Daily Tribune
“The column on Todd Fields, who suffers from Lou Gehrig’s disease, puts perspective onto the sports page. Well done. The kind of journalism we strive for.
2. Michael Traum; Tahoe Daily Tribune
“The Sports Illustrated column offers some insight on just what happens when your words end up in a New Yorker’s hands.”
3. Dan Eckles; Daily Sparks Tribune
“Wonder what the people in line with Mr. Eckles though of being shut out of the state championships?”
Best Editorial
1. “It’s better to leave”
Susan Brockus; Humboldt Sun
“While as much a news story as an editorial, this piece serves the appropriate function to holding a public official accountable for his behavior.”
2. “School district puts campus cops in unbearable position”
Jerry Thull; Daily Sparks Tribune
“Point is made in a relatively short amount of time. Well-written and proof that not every editorial must be on a topic of monumental importance.”
3. “In short, it’s a mess”
Susan Brockus; The Humboldt Sun
“An obviously comprehensive background on the issues and personalities has led to a fairly sophisticated analysis.”
Best Editorial Page
1. The Humboldt Sun
“The variety of news analysis, views, another view, letters and personal columns make this a really interesting page.”
2. Daily Sparks Tribune
“Editorial and columns are the strong point of this page.”
Best Overall Design
1. Tahoe Daily Tribune
“Bold use of color. Pages divided in interesting way–continuity, but also variety. Dynamic typography with ample white space.”
Best Page One Design
1. The Humboldt Sun
“Appealing, clean lay-out, nice color work, attractive headlines.”
2. Daily Sparks Tribune
“Clean, nice layout, good color, might increase headline size.”
3. Lahontan Valley News
“Clean, good pictures, but some front pages a little busy.”
Best Sports Page Design
1. Tahoe Daily Tribune
“Eye-catching, creative. Treated like front page. Good job.”
2. Elko Daily Free Press
“Lively, colorful. ‘Sports’ header almost lost as if second thought. Should be more dominant.”
3. Daily Sparks Tribune
“Simple, clean.”
Best Feature Page Design
1. Tahoe Daily Tribune
“Bold color, dynamic involvement, balance of light and dark. Nice use of white space. Creative use of graphics, typography.”
Best Special Section, Editorial
1. “How local is local”
Tahoe Daily Tribune
“Photos related to features, personal. Good design.”
2. “Presidential Forum”
Tahoe Daily Tribune
“Excellent editorial piece taking advantage of a rare opportunity. Good photos integrated with articles. Easy to follow.”
3. “Mining”
The Humboldt Sun
“Good use of photos with articles. Full page editorial placement. Very effective layout. Good in-depth articles, informative.”
Honorable Mention: “Looking to the 21st century”
Daily Sparks Tribune
Best Information Graphic
1. “Gold Merger”
The Humboldt Sun
“Nice way to present timetable.”
2. “K-9 Katie”
The Humboldt Sun
“Good use of ‘drug’ elements. Love the footprints.”
3. “Snow facts”
Tahoe World
“Simple, effective, but snowflakes behind copy should be a ghost (copy too hard to read).”
Best Spot News Photo
1. “Pile-up”
Debra Reid; Daily Sparks Tribune
“Great angle and composition. A fresh approach yielded a graphic, compelling image that tells the story. The photographers work shows a consistently fresh approach and an eye for graphic, storytelling images.”
2. “Broken pipe soaks prater”
Debra Reid; Daily Sparks Tribune
“The photographer found an interesting, graphic way to tell the story.”
3. “Saying goodbye to a champion”
Debra Reid; Daily Sparks Tribune
“Lede photo tells the story while secondary image has nice emotion.”
Best Feature Photo
1. “Decorations”
Will Blacklock, Elko Daily Free Press
“Good angle. Good composition and nice way to frame subjects face.”
2. “Reno Balloon Race”
Ron Eland, Lahontan Valley News
“Great timing to create the double image.”
3. “Firefighters brush-up on water rescue”
Debra Reid; Daily Sparks Tribune
“Good photo, nice action.”
Honorable Mention: “A gosling struggles”
Debra Reid, Daily Sparks Tribune
Best Multiple-Feature Photo
1. “Landscapes”
Tony Harper; Tahoe Daily Tribune
“Beautiful! The images seem to move your eye around wanting to see more.”
2. “Earth Day”
Dan Thrift; Tahoe Daily Tribune
“Well executed images that work as a whole.”
3. “Ballroom blitz”
“Good flow of images with perspective and imagination.”
Best Portrait
1. “Cowboy”
Dan Thrift; Tahoe Daily Tribune
“The composition is wonderful along with the color and texture which seems to all tie together.”
2. “Gardner”
Debra Reid; Daily Sparks Tribune
“The expression and warm feeling of the photo are reminders of the good life.”
3. “Child with his mother”
Jim Grant; Tahoe Daily Tribune
Honorable Mention: “Motorcyclist with doll”
Amy Burton; Lahontan Valley News
Best Illustrated Photo
1. “Day care cost, baby”
Dan Thrift; Tahoe Daily Tribune
“Photoshop was often misused/poorly used in this category, but not in this photo! The baby’s obviously confused expression added to the human and storytelling aspects of this photo.”
Best Sports Photo
1. “Whoaa!”
Lew Brockus, The Humboldt Sun
“Great expression and timing make this photo. A clean background makes the subject pop.”
2. “Crawford takes NFL plunge”
Michael Traum; Tahoe Daily Tribune
“A fresh approach to ‘draft day.’”
3. “Sparks reaches zone title game”
John Byrne; Daily Sparks Tribune
“A good, honest sports feature moment.”
CLASS III
General Excellence
1. The Record Courier
“Interesting mix of stories. Good front page–well designed, consistency; did miss editorial in Feb. 11 issue. Good use of photography.”
2. Tahoe World
“Great photography, good local coverage, good use of color.”
3. Sierra Sun
“Great editorial lay-out, good local news coverage, consistent design.”
Honorable Mention: North Lake Tahoe Bonanza
Journalist of Merit
Sherri Cruz; Las Vegas Business Press
“Good writer. Strong leads. Use of feature news approach turns usually dry business news interesting to businesses and general public.
Community Service
1. “Kids scene”
The Record-Courier
“This is outstanding. Our youth need coverage like this. The photos really add to the section.
2. “Basketball game”
Henderson Home News
“This is a really neat event from a number of standpoints. I felt getting youth involved like this gives pride to a community.”
3. “Domestic Violence”
North Lake Tahoe Bonanza
“Great coverage! All of the extras, graphs, etc. really caught my attention. Writing done well.”
Honorable Mention: “Measure M”
Sierra Sun
“For courage to cover both sides of a difficult issue.”
Best Spot News Story
1. “Flood”
Doug McMurdo; Pahrump Valley News
“The coverage was in-depth and thoughtful. The photos really added insight. Good job!”
2. “Presidents visit”
Teresa Mills and Roseann Langlois; North Lake Tahoe Bonanza
“It was very interesting to see what a presidential visit costs and how some made money.”
3. “Plane crash”
Dan Foscalina; Sierra Sun
“The color photos of the victims were great. Details were good. I liked the sidebar.”
Honorable Mention: “Sony Bono”
Staff; The Record-Courier
Best News Feature Story
1. “Aftermath of Autumn Hills fire”
Holly Atchison and Christy Chalmers; The Record-Courier
“Excellent stuff interplay to give event meaning a year later–from the community and the lizard burning arsonists to the rebuilders. Good photos to complement.”
2. “The birth of a city”
Kevin Ferguson, D.B. Marciniak and Sharon Jackson
“Although the history could have been enlivened, this is a worthy, staff-consistent effort, providing an outsider with a good view of a developing city. For insiders, I’d venture, also a good way to ‘re-see’ their city.”
3. “Minden family loses home to flames”
Linda Hiller; The Record-Courier
“A clean presentation of a ad event–good sense for details and aftermath.”
Honorable Mention: “Living legacy”
“Sherry Mays; Sierra Sun
Best Feature Story
1. “Smith teen is ‘hooked on giving”
Linda Hiller; The Record-Courier
“Great subject. Hiller kept my interest from beginning to end.”
2. “Ryan’s hope”
D.J. Allen; Henderson Home News
“Captivating subject. Allen reveals the pain this family endures, and the hope they still cling to.”
3. “Bud will tell you if your new dog will get along with cats”
Linda Hiller; The Record Courier
“Loved it!”
Honorable Mention: “The front page”
Tanya Branson; Tahoe World
Best Business Coverage
1. Las Vegas Business Press
“Wow! This is a wonderful publication. Great stories! Great editing. Very inviting. Nice job everyone.”
2. Sierra Sun
“Nice local flavor! Has news readers can use.”
3. The Record-Courier
Best Business Story
1. “Equinox tries fixing its tattered image”
Vita Reed; Las Vegas Business Press
“Fairly well-balanced story in a genre were critical reporting is typically missing.”
2. “Nevada HMO debate heats up in legislature”
Vita Reed; Las Vegas Business Press
“Good analysis of legislative issue important to business.”
3. “Nevada medical board may ban controversial treatment”
Vita Reed; Las Vegas Business Press
“Good explanation of a technical and medical controversy many readers two would not otherwise be familiar with.”
Best Investigative Story
1. “Development in Douglas County (series)”
Lorna McDaniel; The Record-Courier
“Like different aspects of issue discussed; ‘solution’ topic broached also; the workers/business sides explored and several area communities too.”
2. “Carver: There is no conflict”
Doug McMurdo; Pahrump Valley Times
“Got to the heart of the issue right off the at; followed up with two additional salient points.”
3. “River users seek agreement (series)
Tanya Branson; Tahoe World
Honorable Mention: “Should old creamery be saved?”
Linda Hiller; The Record-Courier
Best Local Column
1. Eric Henry; Tahoe World
“Damn, can he ever write! Funny, fuzzy and fractured. It must be wonderful watching these two (with Joelle Babula) continually raising the bar.
2. (TIE)
Joelle Babula; Tahoe World
“Damn, can she ever write! Handles humor and terror and remembrances equally well.”
Paul Szydelko; Henderson Home News
“His words create pictures. Very good.”
3. Elaine Marshall; North Lake Tahoe Bonanza
“Her woman readers must love her stories and her man readers certainly must lean much.”
Best Writing by a Rural Correspondent or Free-lance Writer
1. “Pre-employment do’s and don’ts.”
Jim Porter; Sierra Sun
“Makes clear the frustration of the typical job interview.”
2. “New pet store, Critter County, offers taste of exotic”
Chris Ward; Mason Valley News
“This is a story about the opening of a new business, but it kept my interest and I learned something.”
Best Sports Story
1. “Back on Track”
Ryan Jones; Tahoe World
“Writer took advantage of an unusual subject to produce a knowledgeable look inside auto racing.”
2. “Gators survive scare by Chaparral”
Bill Bowman; Henderson Home News
“Good lede, good quotes turns local basketball story into good read.”
3. “Gators clip Sky Hawks”
Ray Brewer; Henderson Home News
“It’s not easy to make a local team’s loss into a good story, but Brewer does it with a bouncy lede and good game resume. (???)
Honorable Mention: “Incline takes West Coast style to Ohio”
Kevin Previtali; North Lake Tahoe Bonanza
Best Local Sports Feature
1. “It’s mechanics for Opipari”
Bill Bowman; Henderson Home News
“This story makes us understand how its not all glamour for professional athletes.”
2. “Daughter remains Snyders constant partner”
Erick Studenicka; Sierra Sun
“This story really touched my heart.”
3. “Estes visits with Valley fans over the weekend”
Sheila Gardner; The Record-Courier
“The writer shows how it feels to come home through the players eyes. Nice.”
Best Local Sports Column
1. Jamie Ball; Sierra Sun
“Jamie’s work flows, is humorous and, at times, touching. His readers probably look forward to his columns.”
2. D.J. Allen; Henderson Home News
“The column on women athletics likely stirred some feeling.”
3. Kevin J. Previtalli; North Lake Tahoe Bonanza
“Uses his own personal experience well to tell story.”
Best Editorial
1. “Board forgets its purpose”
Irwin Goldberg; North Lake Tahoe Bonanza
“Good, direct, readable insight with enough opinion to keep me reading.”
2. “Deserves funding”
Roy Theiss; Henderson Home News
“Well said and readable.”
3. “School bond needs citizen oversight”
Eric Henry and Tanya Branson
“Informational.”
Best Editorial Page
1. North Lake Tahoe Bonanza
“Packed with comment on local issues. Willingness to take critical positions in a small community is admirable. Large volume of letters indicates a good rapport with readership. Locally generated cartoon is a plus.”
2. Sierra Sun
“Large number of letters is good sign people are reading. More staff generated editions on columns would help paper assume role of leader in the community.”
3. Henderson Home News
“Nice layout (Suggestion: Go to one page, smaller type and develop your own editorial voice).”
Best Overall Design
1. Tahoe World
“Looks like plenty of things happening. Great package. ‘What in the world’ well done. Inside pages lively–especially like standardized columnists logos.”
2. The Record-Courier
“Lots of effort put into interesting front page.”
3. North Lake Tahoe Bonanza
“Interesting name plate–almost mistaken for section page. Inside pages well designed–all articulate and interesting.”
Honorable Mention: Sierra Sun
Best Page One Design
1. North Lake Tahoe Bonanza
“Nice layout, good size headlines, use of color pics was great.”
2. Tahoe World
“Attractive layout–will draw readers, full page but not too busy.”
3. The Record-Courier
“Could be #1–very good layout and pic use.”
Honorable Mention: Henderson Home News
Best Sports Page Design
1. Sierra Sun
“Great use of photos. Feel as if integral part of layout rather than just space filler. In many cases, photo or graphic make the story more impressive. Would like to see more design elements inside.”
2. Henderson Home News
“Excellent use of photos. Headlines sparkles. Like to see more design elements inside.”
Best Feature Page Design
1. Tahoe World
“Great layout–mix of photos and copy.”
2. Henderson Home News
“Great photo layout–needs more copy.”
3. Sierra Sun
Best Special Section, Editorial
1. “Ski Tahoe”
Tahoe World
“Tremendous use of color. Information on each place to ski is great, but graphics too small to read. Love calendar spread. A lot of info for 1 section. May want to think about breaking into 2 or 3 sections.”
2. “Truckee Almanac”
Sierra Sun
“Good use of color, screens. Like historical walking tour. Liked to have seen more economic info.”
3. “Football 1997”
Henderson Home News
“Great cover photo. Nice twist to old format. Mini-bios really made piece.”
Honorable Mention: “Carson Valley Almanac”
The Record-Courier
Best Illustration
1. “Coffee craze”
Alex Raffi; Henderson Home News
“Good use of line in traditional cartoon style.”
Best Headline Writing (weekly)
1. Andy Holtmann; Pahrump Valley Gazette
“Good job of bringing attention to stories.”
2. Shelia Gardner; The Record-Courier
“Nice use of puns, double meaning words to bring reader to story.”
3. Robert Bartley; Battle Mountain Bugle
Best Spot News Photo
1. “Minden family loses home to flames”
Belinda Grant; The Record-Courier
“Great shot of a man watching his house burn, standing side-by-side with the firemen trying to douse the blaze. Good body language plus composition makes this photo.
2. “Rains pummel Henderson”
Lee Zaichick; Henderson Home News
“Solid coverage of deluge. The photographer hustled out to get from one scene to the next and it shows. Nice variety.”
Best Feature Photo
1. “Day at the dentist”
Belinda Grant; The Record-Courier
“The expressions on both the doctor and his patient are priceless. This photo has a good quality for capturing the light-heartedness of a serious dentist’s visit.
2. “Cows”
Michael Okimoto; The Record-Courier
“Nice overall quality, from the composition to the lighting.”
3. “Bugged Out”
Rob Weidenfeld; Henderson Home News
Best Multiple-Feature Photo
1. “Love Flute”
Rob Weidenfeld; Henderson Home News
“Quality use of expression throughout–we liked the way you showed the emotion on your subjects. Angles and composition impressed us.”
2. “Creating your newspaper”
Bill Husa; North Lake Tahoe Bonanza
“Much discussion of whether 1st or 2nd place is deserved. More examples of work could have made the difference. Excellent use of perspective and depth-of-field.”
3. “Camp C.C. Menely”
Michael Okimoto; The Record-Courier
“Composition very good on top two photos. We especially liked imaginative photo of three kids.”
Honorable Mention: “Carson River”
Belinda Grant; The Record-Courier
Best Portrait
1. “Last call/smoking”
Sherry Mays; Sierra Sun
“The photograph shows a true environment for which man enjoys living.”
2. “Female bodybuilder”
Lee Zaichick; Henderson Home News
“Shows the intensity and drive of the woman in her expressions and surroundings.”
3. “School chef”
Belinda Grant; The Record-Courier
Best Illustrated Photo
1. “Casino”
Lee Zaichick; Henderson Home News
“Great illustration showing the fast pace life of gambling.”
2. “Fire and smoke”
Lee Zaichick; Henderson Home News
“Good composition and lighting. SHowing the quiet but powerful movement of fire.”
3. “Cemetery tour”
Belinda Grant; The Record-Courier
Honorable Mention: “Population growth”
Michael Okimoto; The Record-Courier
Best Sports Photo
1. “Soccer”
Michael Okimoto; The Record-Courier
“Sharp and clear, good catch on expression.”
2. “Baseball catch”
Lee Zaichick; Henderson Home News
“The more we looked at this, the more we liked it! Great composition.”
3. “Douglas girls’ soccer”
Belinda Grant; The Record-Courier
“Great shot–we agonized over the placement on this one!”
Honorable Mention: “Swimmer”
Michael Okimoto; The Record-Courier
CLASS IV
General Excellence
1. Pahrump Valley Gazette
“Good variety; liked the size and layout; good editorial, best advertising; page design makes paper very readable; tight leads.”
2. Battle Mountain Bugle
“Best use of photography; stories well written and reader friendly; also reader-friendly design.”
3. Mason Valley News
“Divided on opinion of banner “gives a damn”; good use of color and design; wide selection of topics and stories; but could be tighter.”
Journalist of Merit
Staci Emm, Mason Valley News
“Bright future.”
Community Service
1. “Juvenile plans shooting”
Mason Valley News
“This is a story that had to be covered in depth. It was covered in depth! Very well done. The columns were great!”
2. “Historical Building”
Fernley Leader-Dayton Courier
“The coverage may have saved a wonderful historic building. The background was very interesting. More photos would have been helpful. Good job!”
Best Spot News Coverage
1. “Armed”
Andy Holtmann; Pahrump Valley News
“The photo’s and lots of details made the story compelling. Great!”
2. “Explosion”
Gwen Carter; Lovelock Review-Miner
“Good local coverage with lots of information.”
3. “CPR”
Jim Sanford and Stacy Emm
“The reporters were able to get people to share their information in a very interesting way.”
Best News Feature Story
1. “Canoe Capsizes”
Laura Tennant; Fernley Leader-Dayton Courier
“Story, despite some shortcomings, shows a clear understanding of the event, the people involved and the range of emotions generated.
2. “Gas leak”
Gwen Bogh Carter; Lovelock Review-Miner
“Good overall treatment of the event, handling objective details (cause,damage), sources and victim well–although the last should have been higher in the story.
3. “Yearbook spread”
Steve Lyon; Battle Mountain Bugle
“Fine story on important issue with well balanced treatment of sources, although more should have been done on the pregnant teens themselves. Otherwise, good.”
Honorable Mention: “CPR”
Jim Sanford and Staci Emm; Mason Valley News
Best Feature Story
1. “Tragedy turned to triumph”
Laura Tennant; Fernley Leader-Dayton Courier
“Great Story. Well Written.”
2. “War hero lives on in Oreana”
Gwen Bogh Carter; Lovelock Review-Miner
Best Business Coverage
1. Battle Mountain Bugle
“This is a great little newspaper! It is obvious that everyone concerned cares about it! Nice job everyone.”
2. Mason Valley News
“Your writers know the community very well!”
Best Business Story
1. “Kingston businesses caught in undercurrent as lake dries up”
Cory J. Hailey; Battle Mountain Bugle
“Enterprising story about an unusual business dilemma. Story would have benefited from an explanation of why lake is drying up.”
2. “Battle Mountain Gold announces layoffs”
Cory J. Hailey; Battle Mountain Bugle
“Good story on an issue that means a lot to this particular community.”
3. “Newmont lays off workers”
Cory J. Hailey; Battle Mountain Bugle
“Explanation of gold price fluctuation is interesting.”
Best Investigative Series
1. “Conspiracy to commit murder at YHS”
Jim Sanford; Mason Valley News
“Newspaper deserves the credit for keeping public eye on school violence issue; well worthy of of seven weeks’ coverage.”
2. “NCRH employees implicated in neglect case.”
Andy Holtmann; Pahrump Valley Gazette
3. “State Archivist’s findings may create historic reverberations statewide”
Laura Tennant; Fernley Leader-Dayton Courier
“History shows only as much as we can gather; re-digging into it a noble pursuit.”
Honorable Mention: “Carver to be investigated by Ethics Commission”
Andy Holtmann; Pahrump Valley Gazette
Best Local Column
1. Jim Sanford, Mason Valley News
“Readers must look forward to Sanford’s columns. Special note–Gerald Troy gave Sanford a final gift and Sanford took advantage of it with an edgy, yet loving story that might save someone’s life.”
2. Laura Tennant; Fernley Leader-Dayton Courier
“A solid writer who, in two of her columns, took the road less traveled.”
Best Local Sports Story
1. “Dayton Hosts…” “Dust Devils see the light” “Lights to go on for first time ever at DHS football field”
Robert Perea; Fernley Leader-Dayton Courier
“Writer makes the most of a benchmark in the local sports.
2. “Lady Bulldogs sextet claims state track title”
Keith Trout; Mason Valley News
“Concise account of a multi-event sports meet.”
3. “A long-time coming: Mustangs beat Vaqueros”
Dave Woodson; Lovelock Review-Miner
“Good initial quotes keep reader going. Writer does particularly good job of preparing reader for the Mustang’s fairly spotty season.”
Best Local Sports Feature
1. “Skateboarder earns medal at games”
Cory Hailey; Battle Mountain Bugle
“Nice feature.”
2. “Austin girls in hoop shoot finals”
Cory Hailey; Battle Mountain Bugle
3. “Jeanne Litterback: Softball coach of the year”
Laura Tennant; Fernley Leader-Dayton Courier
Best Local Sports Column
1. Keith Trout; Mason Valley News
“Lots of local angles and view points. Could use a few more quotes and structure could be tighter.”
Best Editorial
1. “Student writers have option”
Robert Bartley and Cari Bartley; Battle Mountain Bugle
“Approach to controversial issue is well presented, offers viable solution.”
2. “Alcohol killed this man”
Jim Sanford; Mason Valley News
“Has good impact, reaches a large number of people.”
3. “Yerington! Don’t permit this to change you”
Jim Sanford; Mason Valley News
“Good call to action and healing after unfortunate incident.”
Best Editorial Page
1. Mason Valley News
“Plenty of local issues discussed and readers have the opportunity to express their opinions in a few different ways, indicating a good rapport with readers.”
2. Fernley Leader-Dayton Courier
“Offering opportunities for readers to comment in a couple of different ways is good. Look harder for substantial local issues to comment on, thereby developing your own editorial voice.”
Best Overall Design
1. Pahrump Valley Gazette
“Tabloid provides for interesting package. Front page could be better utilized–and inside pages a little too gray.”
2. Mason Valley News
“Lots of news, but front page too weak (larger headlines) and dog-legged copy should be avoided. Also, headline kickers and drop heads overdone.”
3. Battle Mountain Bugle
“Clean design, but front page needs more variety (increased story/graphics count). Hailey should give up some by-lines. More ‘Punch’ makes this a winner.”
Best Page One Design
1. Battle Mountain Bugle
“Overall nice design–could generally use another story or two on front page.”
2. Pahrump Valley Gazette
“Nice clean–good use of skyboxes.”
3. Mason Valley News
“Almost #1–too much white space above head and around page–good general layout.”
Best Sports Page Design
1. Mason Valley News
“Nice use of photos and copy, subheads breakup page well. Would like to see larger photos.”
Best Special Section, Editorial
1. “Reflections”
Mason Valley News
“Nice historical piece. Imaginative story ideas about history of area. Good use of historical photos. Would have been interesting to see past-present shots of points of interest.”
2. “Mining in Review”
Lovelock Review-Miner
“Excellent review of specifics dealing with local industry. Graphics, charts would have livened up piece. Cover photo really doesn’t provide much help in highlighting section.”
3. “ ‘97 Recreation Guide”
Lovelock Review-Miner
“Rather seen fewer photos and make those retaining larger. List of phone numbers, addresses of popular sites or chamber would have helped.”
Best Spot News Photo
1. “Train collision”
Betty Aleck; Mason Valley News
“Good angle shows all the elements.”
2. “Firefighter comforts trailer resident”
Laura Tennant; Fernley Leader-Dayton Courier
“Nice emotion. A tighter crop would have made for even more impact.”
Best Feature Photo
1. “Sports field day”
Cari Bartley; Battle Mountain Bugle
“Good expression of childhood and openness.”
2. “The Great Pumpkin”
Cory Hailey; Battle Mountain Bugle
“Good color and composition for a pumpkin patch.”
3. “Firedrill”
Robert Bartley; Battle Mountain Bugle
Best Multiple-Feature Photo
1. “Firedrill”
Robert Bartley; Battle Mountain Bugle
“Good layout, angles on photos.”
2. “Weekend on Wheels”
Robert Bartley; Battle Mountain Bugle
“Especially liked the reflection on hubcap.”
3. “Dayton Valley Days”
Dawn Van Seckle and Laura Tennant; Fernley Leader-Dayton Courier
“Showed some creative angles and perspective.”
Honorable Mention: “Lyon County Fair”
Chris Ward, Keith Trout, Staci Emm and Tom Bromley; Mason Valley News
Best Portrait
1. “Good times/Girl fishing”
Robert Bartley; Battle Mountain Bugle
“A hands-down winner in this category. Shows a quiet moment in the countryside.”
2. “The joy of Christmas”
Staci Emm; Mason Valley News
“Overall good quality. Shows caring expressions.”
3. “How sweet it is”
Laura Tennant; Fernley Leader-Dayton Courier
Best Illustrated Photo
1. “Here comes Christmas”
Staci Emm; Mason Valley News
“Great illustration, Priceless expression with great composition. Hands-down, a winner.”
2. “Puppy love”
Stephanie Darling; Mason Valley News
Best Sports Photo
1. “Skateboarder”
Cory Hailey; Battle Mountain Bugle
“Captures action and concentration.”
2. “Ladies basketball”
Robert Bartley; Battle Mountain Bugle
“Sharp; good job showing entire action on court while capturing focal point.”
3. “Wrestlers”
Betty Aleck; Fernley Leader-Dayton Courier
“Good movement.”
ADVERTISING – DAILY
Best Large-Space Ad
1. “Park Lane Mall”
Rob Shepherd and Kathy Webb; Reno Gazette-Journal
“Excellent layout and use of color. Great balance of copy of white space.”
2. “Pier One Imports”
Rob Shepherd and Kathy Webb; Reno Gazette-Journal
“Clean, well-balanced lay-out with excellent photography and color use.”
3. “SMI Joist – $2 bill bonus”
Joyce J. Thompson; Lahontan Valley News
“Nice use of color and graphics to highlight photos.”
Best Small-Space Ad Campaign
1. “Workman’s Farms and Nursery”
J.C. Copley; Lahontan Valley News
“Consistent format and excellent use of graphics add variety and increased visibility to the ads.”
2. “International discount golf”
Roz Brooks and Steve Miller; Tahoe Daily Tribune
“Distinctive logo, limited amount of copy and good graphics combine for high visibility and great recognition.”
3. “Pioneer Inn”
Jana Smith, Matt Lunc and Rob Shepherd; Reno Gazette-Journal
“Distinct ad frame and logo complimented by good balance of copy and art.”
Honorable Mention: “Hendrix Insurance”
Joyce J. Thompson; Lahontan Valley News
Best Black-And-White Ad
1. “Advanced Eyecare Network”
Rob Shepherd and Kathy Webb; Reno Gazette-Journal
“Excellent use of graphics; complete copy.”
2. “Flower Tree Florist”
J.C. Copley; Lahontan Valley News
“Good ad design that incorporates background simulating color.”
3. “Dick’s Fuller-O’Brien Paints”
Roz Brooks and Betty Barsamian; Tahoe Daily Tribune
Honorable Mention: “Knowledge”
Kim Hughes and Brandi Shippy; Elko Daily Free Press
Best Spot-Color Ad
1. “Franklin Building Supply”
Kathy Dodge and Brandi Shippy; Elko Daily Free Press
“Clean use–attention getting.”
2. “ERA Realty Central”
Sharon Ballard and Robin Felt; Daily Sparks Tribune
“Classy–eye appealing.”
3. “Owens Ford-Mercury”
Michele Popejoy and Heather Salazar; The Humboldt Sun
“Pulls your attention but not over powered.”
Best Multi-Color Ad
1. “Thank You Harrah’s”
Lois Seider and Betty Barsamian; Tahoe Daily Tribune
“Very nice! Color and white space very well balanced and all of the colors are soft and blend well with the photo.”
2. “Winnemucca Construction”
Elaine Heit; The Humboldt Sun
“Love the blueprint background. Very pretty color with a great th theme.”
3. “Dewey’s”
Kathy Dodge and Brandi Shippy; Elko Daily Free Press
“Lots ‘O color! But very nicely put together.”
Honorable Mention: “Dart Discount Liquors”
Janine Adcock and Betty Barsamian; Tahoe Daily Tribune
Best Special Section, Advertising
1. “Living in Carson Country/A Way of Life”
Nevada Appeal
“Comprehensive interesting features for readers, well designed with advertising geared to topics and readers.”
2. “Guide to Las Vegas”
Las Vegas Review-Journal
“Well designed, easy to follow categories with appropriate advertising. Good mix editorial and advertising.”
3. “Superbowl section/Elway’s last chance to superbowl”
Las Vegas Review-Journal
“Creative layout, exciting, interesting section with many ads directly related to football fever.”
Honorable Mention: “Official Tahoe Basin Guide/How Local is Local”
Tahoe Daily Tribune
Best In-House Advertising Promotion
1. “Las Vegas Invitational PGA”
Christian Kolberg, Tami Belt and Kevin Biesiadecki; Las Vegas Review-Journal
“Outstanding and thorough job of promoting and developing incremental business.”
2. “Seven Wonders of Winnemucca”
The Humboldt Sun
“Excellent informative reader interest appeal that interacts with the reader to keep them coming back for more.”
3. “Rock On and Jamaican Dreams”
Trudie Erickson and Jim Jenkins; Nevada Appeal
“Good approach to build subscribers–especially young adults.”
4. “Oats Park Art Center”
Joyce J. Thompson; Lahontan Valley News
Advertising, General Excellence
1. Reno Gazette-Journal
“Better quality ad copy (car ads especially). Ad placement–left hand page position, good balance ads editorial.”
2. Tahoe Daily Tribune
“Excellent use of color in ads. Good exposure on house ads with general ad placement diversity.”
3. Elko Daily Free Press
“Good ratio of ads and editorial for the size of paper.”
ADVERTISING – WEEKLY
Best Large-Space Ad
1. “Lake Mead Lodge”
Goldie Begley and Donna O’Callaghan; Boulder City News
“Good looking ad. Header jumps out and grabs your attention. Copy is concise and effective–nice balance.”
2. “O’Neals Brokers”
Tari Burgeson and Kaitlin Klaussen; Tahoe World
“Beautiful color usage makes a clean layout, outstanding.”
3. “P.J.’s Liquor”
Kelly Nalder and Chris Olesen; The Record-Courier
“Good color usage highlights a clean layout. Ad had good flow to it. Good balance.”
Best Small-Space Ad Campaign
1. “Michael Walter Building Contractor”
Tina Allen; Mason Valley News
“Period art theme and attention grabbing headers reach out and demand your attention. Outstanding series for an advertiser that is not commonly recognized.”
2. “Third Eye Photography”
Cari Bartley; Battle Mountain Bugle
“Complimentary ad frame–distinctive header and subheader coupled with excellent art. A series of ads that demand your attention.”
3. “Long’s Drugs”
Sierra Sun
“6 x 3 format, prominent location, attractive use of color and well laid-out ads–if this series doesn’t draw customers…shoot the advertiser.”
Best Black-And-White Ad
1. “Terrible’s Town”
Goldie Begley and Donna O’Callaghan; Boulder City News
“Good graphics for immediate identification and followed with immediate benefit recognition. All else well done.”
2. “Prime Cable”
Anne Picking and Donna O’Callaghan;Henderson Home News
“Graphics a bit overpowering, but the benefits are clear and strong.”
3. “Lakeview Woman’s Healthcare”
Chris Allison; North Lake Tahoe Bonanza
Best Spot-Color Ad
1. “Joyces Jewelry and Antiques–Valentine Ad”
Leesa Hanson; The Record-Courier
“The color in this ad makes the ad. It really grabs your attention!”
2. “Lake Mead Resort–Boat Show”
Goldie Begley and Donna O’Callaghan; Boulder City News
“The different gradients of the one color gives this spot color ad a multi-color feel.”
3. “Terrible’s Town Casino”
Kevin Simpson; Pahrump Valley Gazette
Best Multi-Color Ad
1. “Coldwell Banker”
Leesa Hanson, Tammie Bohman and Chris Olesen; The Record-Courier
“Very nice layout/composition. Realty ads are hard to do nicely!”
2. “Skyline Casino and Restaurant Christmas Ad”
Anne Picking; Henderson Home News
“All colors are really pretty and very soft for a great Christmas feel.”
3. “Rosie’s Cafe–Snowball throwing Contest”
Teri Burgeson and Wendy Poore; Tahoe World
“Very cute ad. Great colors for such a small ad.”
Honorable Mention: “Lyon County Territory (with map)”
Sandy Hopp; Mason Valley News
Best Special Section, Advertising
1. “Carson Valley Almanac/A Guide to Living Here”
The Record-Courier
“Creative design, interesting features with good mix of advertising. Well laidout with nice blend of local history and local focus on residents and businesses.”
2. “North Lake Living/An Almanac for Tahoe’s North Shore”
Tahoe World
“Clean, colorful design. Clearly identified sections with ads placed to be of interest to readers.”
3. “North Shore Almanac”
North Lake Tahoe Bonanza
“Good guide to the area for readers. Good representative ads.”
Honorable Mention: “Lyon County 1998/Reflections”
Mason Valley News
Best In-House Advertising Promotion
1. Kelly Nalder and Leesa Hanson; The Record-Courier
“Informative and appreciative for the community.”
2. Tim O’Callaghan; Henderson Home News
“Eye-catching quality, good copy.”
3. Tahoe World
General Excellence, Advertising
1. Henderson Home News
“Good use of color, car ads strong.”
2. (TIE)
Tahoe World
“Nice use of white space, overall design good.”
Sierra Sun
“Advertising was well placed with relevance to articles and quality layout, even for a 60-65% fill.”
3. Mason Valley News
