by Peter W. Wagner When my wife, Connie, and I founded our first publication, The Golden Shopper, we were still in the first year of our marriage. It was October 3, 1962. Our little town of Sibley had less than 2,500 population and we only printed 3,000 copies each week. The …
Read More »Relevance Project is helping newspapers
Called a “take back the night” movement, The Relevance Project is a coordinated promotion and marketing campaign by the Newspaper Association Managers (NAM), which includes the Nevada Press Association. It’s designed to reposition, rebrand and harness the collective reach of 9,600 newspapers throughout the U.S. and Canada to create a …
Read More »NPA convention canceled for 2020
The Nevada Press Association Board of Directors has decided to cancel this year’s annual convention, which was scheduled to be held in Pahrump on Sept. 26. “We can’t predict the future,” said NPA President Noah Cusick, president of niche publications for the Las Vegas Review-Journal. “But we know it’s unlikely …
Read More »Tough times can bring opportunities, too
By John Kimball If you look, there are opportunities for newspapers to grow advertising revenue in some categories – not in spite of the COVID-19 health crisis, but because of it. Even as things begin to open up, financial planning, home decorating, landscaping, local home improvement and other types of …
Read More »What journalism brings to times of crisis
By Al Cross Our country may not be in a depression, but the newspaper business is, and its fatality rate may be as great at that of the coronavirus. The pandemic and its economic restrictions have accelerated closures and mergers, which have increasingly affected county-seat weeklies, long the most stable …
Read More »Storey Teller lawsuit is dismissed
Storey County Commissioner Lance Gilman’s defamation case against Storey Teller editor Sam Toll has been dismissed by a district judge, who granted Toll’s anti-SLAPP motion, allowed him to be reimbursed for attorney fees and could grant $10,000 in damages from Gilman. Toll wrote that he expects an appeal from Gilman, …
Read More »Winning back advertising lost during the COVID-19 pandemic
By Peter W. Wagner Many publishers and their staffs are worried about jump-starting their local advertisers following the COVID-19 shutdown. Although they’ve faithfully published their paper, often at a loss the last three months, some former clients’ media confidence and buying habits have changed. We’ve had three long-established weekly newspapers …
Read More »Tips to do great journalism from your home
By Bart Pfankuch In the COVID-19 era, many more journalists are working from home, some enjoying the freedom, a few discovering the difficulties and most hopefully avoiding the traps. As someone who has worked from home for nearly three years, and who spent five years lightly supervised in a capital …
Read More »Are you reading your own websites?
By Jim Pumarlo Digital platforms go a long way toward leveling the playing field among daily and nondaily newspapers. Even the smallest of newsrooms can compete with their larger counterparts by posting news as it happens, and then directing readers to print editions for more complete reports. The value of …
Read More »News organizations need your help
A version of this column appeared in newspapers throughout Nevada. By Richard Karpel The Nevada newspapers or news websites you enjoy reading are in trouble. Like many other businesses, the COVID-19 crisis has eliminated most of their revenue but not the expenses, delivering a body blow to a business model …
Read More »