High School student Johnny Jenkins, the local jeweler’s son, hit two bases-loaded home runs during the school’s baseball game last Friday. But most of the locals won’t know about Jenkins’ batting proficiency until the paper comes out next Wednesday. The community appreciates the local team, but few actually attend the …
Read More »Don’t count on lower insurance costs next year
by Trudy Lieberman, Community Health News Service Steve Schneider owns a digital marketing agency in Indiana where he insures six people on the company’s health insurance plan – two employees and their dependents – for about $37,000 a year. He says it’s an “ultra-high” deductible plan that requires each family …
Read More »2020 Awards of Excellence – Winning Entries
Here are the results of the 2020 Nevada Press Foundation Awards of Excellence, honoring the best in Nevada journalism, advertising, design and photography. The top link (“Awards Tabloid”) is a PDF of the 24-page tabloid featuring the complete results along with judges’ comments as well as photos and graphics from …
Read More »New revenue resource available to NPA members
The Newspaper Association Managers’ Relevance Project has released its extensive Revenue Resource 2020 to assist newspapers in aiding businesses of all sorts during the problematic pandemic. “Our goal is to keep expanding this new resource,” said Steve Nixon, NAM president. “We appreciate our associations’ support of The Relevance Project and …
Read More »Newspaper reps need to offer customers more assistance
By Peter W. Wagner Few customers would enter a bakery to buy a cake and expect to make the batter yourself. Nor would they schedule repair work on their car and assume they’d have to provide all the parts. Selling newspaper and shopper advertising is more difficult today than it …
Read More »Minden photo grabs national attention
A photo by RGJ staffer Jason Bean of a protest in Minden caught national attention — in some cases, for the wrong reasons. But Jenny Kane’s follow-up story shows why reporting, context and local knowledge — the standard stuff of journalism — remain the keystones for information in chaotic times. …
Read More »Keep publishing those editorials
The following is reprinted with permission from Grassroots Editor, a publication of the International Society of Weekly Newspaper Editors, and was written for its annual Golden Quill awards for excellence in editorial writing. By Barry Smith When I was writing editorials, I kept in the back of my mind two …
Read More »Best writing tip ever: Read stories aloud
By Bart Pfankuch Writing a great news article takes thought, concentration and a basis of solid reporting. Some articles flow from the fingertips like a flood, gushing forth in a logical manner, flowing at a proper pace with clear meaning. Others require a struggle that can seem insurmountable. Either way, …
Read More »Congress needs to act to protect USPS
By Layne Bruce Layne Bruce A move by the USPS to slow down mail service by cutting overtime and reducing sortation sure seems like a gambit by the Trump administration to impact voting by mail this fall. He practically said as much Aug. 13 on Fox Business. Democrats have proposed …
Read More »Time to try a ‘StayCation’ section
by Peter W. Wagner With COVID-19 pressing many families to cancel distant summer vacations, it’s a good time to consider publishing one or more “StayCation” sections. Our Iowa Information team produced a four-week series of “StayCation” sections in 2011 when America’s high gas prices also kept families close to home. …
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