By Peter W. Wagner There’s a small women’s clothing boutique in our town whose owner claims to have 2,400 Facebook followers. It’s a claim that begs the question, how does a small-town boutique attract almost 25 hundred followers? In larger markets most of the specialty stores have professional agencies regularly …
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By Bart Pfankuch Of all the threats to the credibility of American journalists today, and there are many, the most damaging may be the result of a purely self-inflicted wound. The misuse of social media by reporters and editors — particularly on Twitter and Facebook — has made it easy …
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EDITOR’S NOTE: This column was written in honor of Sunshine Week (March 14-20, 2021), an annual national initiative to promote a dialogue about the importance of open government and freedom of information. Go to sunshineweek.org to learn more. Unbeknownst to Nevada officials, the state has been conducting a natural experiment …
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A reporter for the Des Moines Register is facing trial on March 8 after her arrest at a protest — “for journalists the most dangerous place in America.” Below is the Register’s editorial on the topic. As it notes, Andrea Sahouri is one of at least 126 journalists arrested or …
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Newspaper Relevance guru Tom Silvestri spent much of 2020 participating in webinars and virtual conferences and has compiled an exhaustive list of Best Advice. The nine-part series covers a wide range of topics with a heavy focus on revenue.“The Zoom world of newspaper conferences allowed me a front-row seat at …
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By Peter W. Wagner The “good old days,” when the hometown newspaper was often the only game in town, are gone forever. New digital platforms are arriving, and sometimes disappearing, quicker than an editor can shout “stop the press.” But digital competition isn’t just upsetting the newspaper and shopper industry. …
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By Peter W. Wagner “All Roads Lead to” is an easy-to-produce alternative to the traditional progress sections many newspapers publish sometime during the year. But the traditional large, all-inclusive progress sections of the past can often be difficult to produce. The huge size of the finished piece can quickly consume …
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by Peter W. Wagner Community newspaper publishers shouldn’t worry that social media will force them down the road of last century’s buggy whip factories. Buggy whips were manufactured for just one purpose. There was little demand for them when automobiles replaced the horse-drawn buggy. Community newspapers, however, serve many needs …
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by Bart Pfankuch With a few simple questions, and just a little extra effort, reporters and editors can quickly improve the quality and value of their work and raise the profile and credibility of their news organization. And if done correctly, and regularly, this new method of reporting stories can …
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With so many of Main Street’s retail stores closing — and the loss of their weekly retail ads — newspapers and shoppers need to find new ways to promote and sell advertising. One way is to produce profitable, multi-market special sections that attract the attention of a wide band of …
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