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The Newspaper Association of America today announced it has changed its name to News Media Alliance and launched a new website, www.newsmediaalliance.org.
The announcement is the culmination of a larger strategic plan to highlight the news media industry’s evolution to multi-platform, digitally-savvy businesses and premium content providers.
The organization’s new focus better reflects the fully-integrated multi-platform media organizations that comprise its membership. The new website visually depicts this expansion of of news media into digital and mobile formats, with a modern look and feel that incorporates imagery of what it means to be a news media organization today: communicating in real-time across multiple platforms.
In addition, for the first time the organization is broadening its membership requirements to allow digital-first and digital-only news organizations publishing original content to become members.
The association has a number of new tools and resources it will be making available to members in the coming months that reflect the digital focus of its membership, including:
- ideaXchange, a new online community for News Media Alliance members launching this fall. Accessible through the new website, ideaXchange will provide a platform that will make sharing, brainstorming and learning from one another easier than ever.
- metricsXchange, a new digital benchmarking tool exclusively for members. This dashboard will allow comparisons between markets and publications, providing new insights into the news media industry’s digital business efforts. The Alliance will also provide analyses and highlight newsworthy trends mined from the tool.
- mediaXchange, the News Media Alliance’s major annual event, will take a reimagined approach. Taking place in New Orleans in 2017, the event will focus on the future of the news media industry. The Alliance will hold other events for members designed to share information and foster innovation.