By Bart Pfankuch Whether writers realize it or not, we hear voices in our heads. And often, listening to them is a sensible thing to do and not a symptom of insanity. I speak not of voices of ghosts or those generated by an overactive psyche. Rather, they are the …
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Support journalism in Nevada. Order your lapel pin today. All proceeds go to the Nevada Press Foundation, which sponsors the Better Newspaper Contest and supports professional development and training opportunities for journalists in our state. Each pin costs $10. For orders of five or more pins, $7.50 each. Send your …
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By Peter Wagner Many of today’s print advertising salespeople aren’t selling. They’re not getting face-to-face with potential customers and they are not “telling their story.” Too many print advertising professionals are simply getting by, slowing losing their customer base, soliciting new and repeat advertising by email. You and I know …
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Online Entry The Nevada Press Association uses an online entry and judging system through SmallTownPapers. The main contest page is betternewspapercontest.com. Rather than clipping stories, ads and photos, you upload files to a web site. A few categories, such as general excellence, still require the hard copy to be mailed …
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Welcome to the Better Magazine Contest Thanks for your interest in the magazines-only class in the Nevada Press Association contest. The categories are adapted from the Better Newspaper Contest to fit a magazine format. (Note that not every category available in the newspaper contest is available to magazines.) The class is …
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By Peter Wagner Have you noticed that all the really successful online retailers offer free delivery? Amazon sets the bar high with Amazon Prime two-day delivery of everything from A to Z. Their product inventory includes everything from a difficult-to-find book to necessary groceries for dinner that night. Target has purchased …
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By Peter Wagner Smaller ads sold mostly to locally-owned businesses are a part of a community paper’s DNA. There weren’t any supermarkets, department stores or automobile dealerships when the majority of midwestern newspapers began publishing at the turn of the last century. I have a framed copy of the Jan. …
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By Bart Pfankuch All journalists can look back decades or even just a few months to see examples of the “shiny things” that distract us from our core work as information gatherers and sharers. Journalism scholar Kim Bui recently coined the term “Shiny Things Syndrome” to describe a phenomenon in …
Read More »Do you have a Community Publication, Specialty Magazine or Web Site with a strong audience? Do you need some Proven Effective Sales & Marketing assistance to fully monetize your digital or print platforms? From display ad sales, to content development, social media, video ads, niche or specialty products, circulation sales and audience …
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By Bart Pfankuch Every now and then inspiration strikes a writer like lightning and a nearly perfect news story is the result. They’ll craft a piece with an engaging lead, a meaningful nut graph, intelligent exposition, on-point factual evidence, colorful imagery, telling details, unforgettable quotes and a kicker that lingers. …
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